This month’s Roper TrendWorks identifies examples of how consumers are sharpening their skills, deepening their knowledge, and expanding their contacts – all in the service of a greener world. Sixty-nine percent of the American public agree that individual Americans are responsible for protecting the environment. More Americans are stepping up to their role through pursuing education focused on environmental stewardship and organic studies and they want “green-collar” jobs. Blogs continue to play a big part in environmental issues and businesses will need to be more sensitive to the needs of this growing segment of knowledgeable, connected individuals as they work to generate a greener future.

As individual Americans are realizing the importance of their environmental contributions, they are demanding that the companies they work for and patronize be environmentally active, as well.

What does this mean for your company?

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