In today’s world of the 24-hour news cycle and the explosion of new media and social media outlets, tracking news coverage for your organization is no easy task. Simply having a stack of newspaper clippings does not provide you the necessary context to stay in touch with today’s real-time news monitoring.

To tackle this issue, The Vandiver Group, Inc. (TVG), looked at a number of media monitoring programs currently available. None seemed to provide the solution we were seeking: complete media monitoring (including print, broadcast AND online coverage) that can be customized to each individual client and can evolve and be updated as client needs change. A software program that would monitor blogs and give you top line results on what’s being discussed about you or that impacts you. Instead of sitting back, TVG developed its own software program – PULSE ™ tracking software.

PULSE ™ software allows us to sort and track specific needs and to tailor a media analysis specifically for our clients. Media coverage is uploaded daily to the software program. Media outlets, names of reporters, circulation figures, and even the outcome of each article (just to name a few categories) can be monitored and recorded on easy-to-interpret spreadsheets and graphs.

Every company, regardless of size, can benefit from media monitoring. If you need a weekly report or information just once a month, PULSE ™ has the capability of producing reports on demand. PULSE ™ also stores all media data to easily pull together mid- and year-end reports to see a long-term picture of your organization’s media coverage.

Wouldn’t it be nice if you could be informed about what others are saying about you with minimal effort? PULSE ™ software makes it possible. Contact us at TVG@vandivergroup.com to learn more about adding the benefits of PULSE ™ to your communications arsenal.

Contact us at tvg@vandivergroup.com or send comments to blog@vandivergroup.com.