In its early days, Second Life (SL) became popular for its vice and adventure, but things in-world seem to be shifting.
Educational institutions seem to be emerging as one of the leading developers in-world. Universities abroad and in the U.S., such as Harvard, MIT, Stanford, Texas A&M, California State University and countless others are [...]

In 1993, I founded The Vandiver Group, Inc. (TVG) from my home office with a vision of a full-service strategic communications firm based on years of public relations experience at various businesses and organizations. Since I had never worked for a public relations agency, I created a model founded on my experience within Monsanto’s [...]

A quick scan of the business and consumer press proves “green” is in. But the modern greening movement isn’t limited to protecting the environment. Green is also the color of money for cutting edge companies that understand the fundamental drivers of the 40-year greening trend and see the limitless global business possibilities for sustainable [...]

The mid-Missouri chapter of the Public Relations Society of America (PRSA) recently asked me to lead two breakout sessions at their Fall Professional Development Institute. The topic: “How public relations professionals can use new media, particularly blogs, more effectively.”
The liveliest discussion in both sessions centered on what I call “blog psychology.” I [...]