Posted in Current Events, Public Relations Industry on Sep 29th, 2008 No Comments »
In her much-hailed entre into the literary realm, novelist Stephenie Meyer’s Twilight series is reaching epidemic proportions. I’m one of the many hanging on page after page as I turn to the end of one book and reach for another. On vacation I read Twilight. On my return I read New Moon. [...]
Posted in New Media, Social Media 101 on Sep 22nd, 2008 No Comments »
For our second edition of Social Media 101, TVG will take a look at the mega-popular video sharing site- YouTube.
Many people are familiar with YouTube as it appears in random sharing of bloopers caught on home video or television mishaps. But there are many other uses for the site–from viral marketing, contests, education and much [...]
Posted in Current Events, New Media on Sep 17th, 2008 No Comments »
As residents continue to evacuate or clean-up the devastated Texas and Louisiana coasts following Hurricane Ike last week, it’s hard not to notice the growing use of social media in our everyday lives.
Facebook groups, Twitter feeds, CNN iReports and complete social Web sites now pop-up every time a natural disaster hits. But how are people [...]
Posted in Current Events, New Media on Sep 15th, 2008 No Comments »
Throughout the last several years, we’ve all watched as the social media trend has continued to grow and expand to more users than ever (even my 82-year-old Grandma now has her own Facebook account). Just as the handwritten letter has become an all-but-lost means of communication, e-mail may follow suit as brief, 140-character messages on [...]
Posted in Current Events, New Media, Twitter on Sep 8th, 2008 No Comments »
It’s the first week of September. I watched a decent (to me) amount of the Democratic National Convention (DNC), and enjoyed tracking comments of my Twitterpals on the convention and the commentary. By the way (BTW), Twitterpals is the word I use to describe the collective folks whose posts I follow on www.twitter.com. Directions are [...]
Posted in Current Events, Sustainability on Sep 2nd, 2008 No Comments »
The Vandiver Group believes that sustainability is the next great frontier for business. And, the conversation about sustainability is just beginning.
Even the definition of sustainability is still emerging. When The Vandiver Group sent out our recent global sustainability strategy survey, several people wrote us to say they couldn’t answer questions about how they are approaching [...]