With all due respect to The Fixx and their 1983 hit, one thing really does lead to another. I had the pleasure of attending the 2008 National Recycling Coalition Congress & Expo last month in Pittsburgh. It was a chance for me to speak on behalf of TVG about the benefits of media pitching, to learn new best practices regarding recycling and to meet new people. While the primary reason I attended was to be a part of a breakout panel discussion on the first day, I also wanted to learn a few things while I was there (and not just eat the Primati Bros. sandwiches). So, I hit the trade show floor for two days.

I find when you limit yourself to the task at hand, you may not be as successful as you’d hoped. In this tough economic time, it would have been just as easy to stay home and do a conference call or webinar. However, there is no substitute for a face-to-face discussion or to see first hand some new product or service put to the test. Not only did I see some of TVG’s clients and meet new people, but I benefited from viewing some of the newest recycling products, technology and services, something that could help TVG clients now and in the future. Cutting back isn’t always the answer. Sometimes just by taking the extra step in business, one thing can lead to another.