We all know that social media is transforming the way we communicate and the way we do business. Twitter and Facebook numbers are growing as businesses are determining how to navigate these spaces and reach new audiences.

But where are we going as businesses in social media, what’s the next way we should utilize this space? The Vandiver Group sees one of those next big things to be micro-social networks. Social networks like Facebook operating at a smaller, more topic driven level. A micro-social network for a specific brand, product or issue.

The platform Ning.com is a way consumers have been creating these micro-socials since 2005. Now we are seeing more and more businesses and brands create the networks for employees and customers.

The micro-social network is a way to approach corporate web sites and consumer interaction. Check out my article from the most recent issue of Enterprising Women magazine to learn more about micro-social networks and the changes taking place in social media.