Friday is here again and so is the Friday 5.

If you liked the Social Media Revolution video from last year, check out the State of the Internet video.  The clip shares astounding numbers and stats on the Internet, emailing and social media.
TVG’s Kelly Ferrara and Nurses for Newborns Foundation is gearing up for their annual [...]

TVG recommends that our clients protect themselves from FTC violations by developing a formal social media policy for endorsers. It’s important to conduct periodic audits to ensure that your company’s policy is being implemented. Often, the marketing and legal departments must work together to create a comprehensive policy and a culture of compliance within [...]

Hello folks, I hope you enjoyed your week that started off with Valentine’s Day and Mardi Gras. Here is your Friday 5.

This year brought another successful Mardi Gras celebration to St. Louis.  Following the Soulard celebrations over the weekend, the Lumière Place Light up the Night Fat Tuesday Parade brought some 26 krewes out to [...]

In December, the FTC released revised Guidelines Concerning Use of Endorsements and Testimonials in Advertising. I think it’s important to address specifically the FTC’s requirement that companies and endorsers disclose material connections. That’s why I will be writing a series of blog posts about best and worst practices and the impact the regulations may [...]

This week’s Friday 5:

Donna Vandiver returned from London after a meeting with the Pinnacle Worldwide network, where she serves as president.  The group of more than 50 privately-owned public relations agencies met to share best practices and initiatives for 2010.
The Olympics start tonight in Vancouver, Canada. Sponsors are using it as a way to continue [...]

Week two of our new series that recaps the interesting and exciting news of the week according to The Vandiver Group.  So, here we go…can you believe it is already the first week of February?

The TVG team welcomes Bud Gregson who joined TVG as a web designer and programmer. His first order of business will [...]