Jun 22nd, 2011 by Claire Eckelkamp
So, you want to have a press conference. Once you have your subject set and your speakers lined up, it’s time to alert the media, right? Not before thinking through strategy and some best practices. TVG has facilitated press events, large and small, and we have a few tips to help you make your event the best it can be.
- Alert the media ahead of time, but not too early. If you let them know too far in advance, the event’s information may get lost in the flood of other e-mails the media receives. Alerting them a few days prior to the event is generally the best way to capture and keep the media’s interest. Also, don’t forget to follow up the day of the event as a reminder.
- Intrigue the media with enough information, but not too much. If they have all of the information they need prior to the event, they may see no need to attend your press conference.
- Be accessible and ready to answer the media’s questions in a timely manner.
- Help reporters get the best story they can. Arrange interviews for the media with key spokespeople where they can get questions answered and have an opportunity to go more in-depth on areas of interest piqued during the press conference. Explain to the media in advance how the questions will be handled so they will be prepared.
- Supply background materials to the beforehand and bring extras to the event in case the media forgets to bring the materials with them.
- Make your event “one-stop shopping” for the media. Make sure they can get everything they need for their story in one place (visuals, sound, logos, experts, etc.)
- Ensure your speakers have prepared key messages that they can deliver during the press conference in five to seven minutes. Try to keep the number of people speaking during the press conference to three to five, if possible.
- Don’t forget to use new media tools to promote your press conference and share information during the press conference. Tweeting is a great way to spread the word about an announcement and gain extra exposure.
Clearly communicating with the media and spokespeople will facilitate a more effective press conference and help ensure successful media stories. Do you still have questions about planning and implementing an upcoming press conference? TVG can help. Our team has the media relationships and event planning expertise to make your next press conference a success. Give us a call at 314-991-4641 or email us at email@example.com.