As we start off November, here are some things that caught our attention this week.
Reaching the Millenials
People who are between the ages of 17 and 34 are easier to reach when you use digital marketing. The internet is the best way to tap into the consumer behaviors of Millenials. On average, this demographic has at least two mobile devices, like a cell phone, laptop or tablet. So naturally, reaching them requires companies to tailor their messages and tactics to take advantage of those devices. Additional insights on reaching young adults can be found here.
ChapStick’s Facebook Ad does not get ‘Likes’
ChapStick recently began promoting a Facebook ad campaign called “Where do lost ChapSticks go?” The ads feature a woman bent over a couch looking for her ChapStick. Facebook fans and bloggers have attacked the ads for being sexist. Instead of addressing the comments, ChapStick deleted all negative backlash posted to their Facebook page, thus causing a PR nightmare. A better way of handling the criticism would have been to address the ads and comments quickly and directly. If you want help preparing for a social media crisis like this one, contact TVG to find out more about our social media team.
Starbucks QR code
Starbucks developed a QR code for its consumers, which can now be found on Starbucks cups, products and in their stores, allowing customers to find out more about their coffee as they are drinking it. The code also promotes the new Starbucks mobile payment app that allows you to pay for your coffee directly from your smart phone. Check out the Starbucks QR code here.