After reading a recent email from our colleague Joan Gladstone on the Academy Awards, we were inspired to write a blog of our own.
This Sunday people will tune into the Oscars for the fashion, the glamor and to cheer on their favorites in each category. While the potential Academy Award winners are worrying about what [...]

Coke would never suggest a customer try Pepsi.  Tide would never point someone to Purex.  But something similar is happening at Walgreens these days and it’s costing the store thousands of customers and millions of dollars.  The reason: an ongoing feud between Walgreens and St. Louis-based Express Scripts.  Walgreens stopped filling prescriptions for Express Scripts [...]

If you’re at all interested in consumer trends or insights from customer experiences, then you may have come across the term “ethnography.” Ethnography is the central tenet of cultural anthropology, and involves the qualitative study of human behavior and interactions where they happen- out in the real world- through observation and in-depth interviewing techniques. Ethnography [...]

Quick decision making can often lead to frustration, disorganization and even controversy. The Susan G. Komen for the Cure Foundation landed in hot water after announcing a landmark decision to pull funding from Planned Parenthood, which used the funds to provide breast exams to underserved and low-income women. The resulting public outcry left the [...]

With the Super Bowl days away, what are you most excited about – the game, the half-time show or the commercials?
I have to admit, I’m much more interested in the commercials and half-time show this Sunday.
Although Madonna’s half-time show is not expected to be as risqué as Justin Timberlake and Janet Jackson’s, Madonna [...]