We wrote in an earlier blog post that Pinterest has become one of the highest drivers of blog traffic on the Internet. On the flip side, Pinterest also provides the opportunity to more easily gain the attention of bloggers you are trying to pitch. A recent article from PR Daily talks about some steps you can take to get bloggers to notice you or your brand on Pinterest.
The first and most obvious step is to follow a blogger and their boards. They’ll get an email alerting them you are a new Pinterest follower, which gets your name (or your brand’s name) in front of them. Then repin their pins; the more you do this, the more likely a blogger is to notice you. Repinning their content will also show a blogger you have genuine interest in what they have to say before you pitch them.
Take things to the next level and share a blogger’s pins on Twitter and Facebook. If a blogger is on Pinterest, odds are they also have pages on other social media sites. Make sure you give a blogger recognition by tagging them when you post about their pins.
When you do finally send that message or email to help a blogger see how your client or brand fits with their current topics, reference one or several things they’ve pinned as examples. This will not only get you extra points, it will also increase the likelihood of that blogger writing about your brand!
For example, Lula Café in Chicago might follow food blog “Eater Nation” and their Hot Stories and Eater Interviews Pinterest boards. By paying attention to and repining content on these boards, Lula’s would get in front of the bloggers at Eater Nation. Eventually, Lula’s could leverage this connection for a pitch about their head chef.
If you have questions about Pinterest, or any social media site, contact The Vandiver Group at email@example.com. Our experienced team can help your organization make the most of its social media presence, and use social media to support your overall business goals.