Everyone has scanned through filler text on a website to get to the info they really wanted. Most people that visit your site are busy and don’t have time for anything that isn’t vital to what they need. If you are looking for a way to improve your site’s content, PR Daily has a few helpful cliff notes from “Letting Go of the Words: Writing Web Content that Work.”
• “Write your content as if it were part of a conversation; a focused conversation started by a very busy person.”
• “Writing informally is not dumbing down. It’s communicating clearly. If they’re busy, they won’t want to nor have the time to read it twice.”
• “Use your web users’ words. Some writers try to sound impressive by using big words. A lot of readers will give up on your web site and go to someone else who speaks their language.”
The easier the content is to pick up on, the less information readers will miss when trying to skim through everything. If you’re looking to improve your web content, The Vandiver Group can help. Check out our web development services, or contact us at email@example.com for more information.