Twitter may be the newest battleground for big brands. While these duels appear to be all in good fun, one can’t help but notice how much attention both sides are getting because of a little friendly brawl. Ad Week highlights two conflicts between four very high profile brands. Oreo recently got dunked by AMC Theatres and Taco Bell mixed it up with Old Spice.
Sometimes, Twitter is all about understanding your audience. Oreo asked its followers, “Ever bring your own Oreo cookies to the movie theater?” AMC Theatres replied @Oreo “NOT COOL, COOKIE.” This response was certainly not what Oreo had expected. However, maybe this little dose of creativity and engagement is why AMC Theatres has over 136,000 followers, while Oreo has about 53,000. Shane Adams, the voice of the AMC Theatres Twitter account, explains that these posts are not just about being clever. He says that Twitter is about trust and how a brand’s voice is defined. Once the audience knows the brand personality, they will be able to relate more to the brand. Oreo responded @AMCTheatres, “Fair enough, but don’t hate the player, hate the game.” No hard feelings here, just a little social media creativity.
A few months earlier, a similar tweet battle went on between Taco Bell and Old Spice. Old Spice posted, “Why is it that fire sauce isn’t made with any real fire? Seems like false advertising.” Taco Bell, the makers of fire sauce, responded @OldSpice, “Is your deodorant made with really old spices?” Old Spice shot back @TacoBell, “Depends. Do you consider volcanoes, tanks and freedom to be spices?” This was definitely an unexpected Twitter conversation, but it did gain a lot of recognition. The lesson here is that social media risks often result in brand recognition and engagement. However, companies must first understand the personality of their brand post accordingly, and be able to handle the backlash that might occur from such posts.
The next time you want to spice up your social media campaign, The Vandiver Group can help. Contact us at (314)-991-4641 or email@example.com.