Communications is an essential piece of the puzzle within every business.  With 24/7 media inquiries, requests for interviews and the looming fear of an unexpected crisis, it is essential that all companies have a communications plan in place. The key to survival in the world of communications may be kept in General Sun Tzu’s famous [...]

When elected as the 266th pontiff of the Roman Catholic Church, Pope Francis took on the role not only as religious leader, but as Communicator-in-Chief to the world’s 1.2 billion Catholics. Much like a role in politics, the Pope will be charged with getting the messages of the Catholic Church out to followers around the [...]

We’ve all heard of the book The 7 Habits of Highly Successful People, but what about the 7 habits of successful public relations professionals? This list highlights what PR people should do to become even better at their jobs.

Be proactive- Angelique Rewers of The Corporate Agent, says that we need to “sell to the spark.” [...]

With the rise of social media, you may be surprised to hear that email is still the leading online marketing channel for businesses. In fact, email communication is projected to grow at a constant rate of 10 percent over the next five years according to an infographic from PR Daily. Here are just a few [...]

TVG was recently honored as a “Best in Business PR Firm.”   We have client testimonials on our website (www.vandivergroup.com) about what we are like to work with, and each year clients come to our retreat and talk about the relationship they have with us.   But, we’ve had some questions posed about how we maintain such [...]

By Laura R. Vandiver, Director of Research and MBTI® Certified Practitioner
Thinking (T) and Feeling (F) & Judging (J) and Perceiving (P)
For the past few weeks I’ve been talking about the MBTI® tool and how TVG uses it.  Today, I’m focusing on the T/F and J/P preferences.
Thinking and Feeling
First, let’s look at Thinking and Feeling.  [...]

By Laura R. Vandiver, Director of Research and MBTI® Certified Practitioner
Sensing (S) and iNtuition (N)
TVG uses the MBTI® tool in some of our training seminars and facilitations with teams.  For the past few blog posts, I’ve talked about the four-letter designation that indicates each person’s preferences.  Today, I’m going to cover Sensing and Intuition.  These [...]

By Laura R. Vandiver, Director of Research and MBTI® Certified Practitioner
Extraversion (E) and Introversion (I)
In my previous post, I talked about how The Vandiver Group uses the MBTI® tool in our training and group facilitation. Today I’ll discuss Extraversion and Introversion, and how these designations affect communication style preferences.
Extraversion and Introversion in MBTI® refer to [...]

By Laura R. Vandiver, Director of Research and MBTI® Certified Practitioner
In this time of frequent company mergers and acquisitions, colleagues and long-standing teams are continually being shuffled around. This is a common problem we hear from our clients: a team that used to function well together is now separated, and new people are thrown together [...]

What’s important to you and your company when it comes to ROI? Do you track employee or customer engagement with your company? Do you know what’s being said in social media about you? Do you know how your employees view your culture or workplace?
Having good, solid information is a cornerstone to developing [...]