With the Super Bowl days away, what are you most excited about – the game, the half-time show or the commercials?
I have to admit, I’m much more interested in the commercials and half-time show this Sunday.
Although Madonna’s half-time show is not expected to be as risqué as Justin Timberlake and Janet Jackson’s, Madonna [...]

How much is enough for families who lost loved ones and passengers scarred by the biggest cruise ship accident in recent memory?  Carnival, parent company of Costa Cruises, is finding out.  Today, the cruise ship giant offered passengers a settlement of $14,500 per person, plus full reimbursement for their cruise package and expenses.  It’s a [...]

Last Thursday, MoDOT went a long way toward calming angry drivers who were stuck in hours of traffic because of a mere half-inch of snow. Past storms have dropped much more snow on St. Louis and didn’t cause nearly as many problems. What went wrong this time? MoDOT’s Director Kevin Keith told the [...]

TVG has been recognized again by the St. Louis RCGA with a St. Louis Green Business Challenge award. RCGA started the program two years ago.
Andy Likes, Director of Media Relations, accepted the award for TVG. The program encourages companies to take steps toward more sustainable business practices.
Some of the ways TVG improved [...]

For the past week, we here at TVG have been inspired by the back-to-school season. Here are some things we wanted to share in the spirit of learning:
Keeping It Legal
The always evolving realm of social media provides opportunity for growth and advancement. It is also important to stay on top of to the latest developments. [...]

For the second straight year, readers of St. Louis Small Business Monthly have voted The Vandiver Group, Inc. (TVG) as the Best in Business Top PR Firm in St. Louis.  We couldn’t have received the honor without incredible support from our clients, employees, board and many others.  TVG was one of the top vote-getters in [...]

So, you want to have a press conference.  Once you have your subject set and your speakers lined up, it’s time to alert the media, right?  Not before thinking through strategy and some best practices. TVG has facilitated press events, large and small, and we have a few tips to help you make your event [...]

The FTC is seeking public comment on revamping their advertising guidelines. The comment period closes July 11.

From the FTC website:
The staff of the Federal Trade Commission is updating “Dot Com Disclosures: Information About Online Advertising,” the guidance document that advises businesses how federal advertising law applies to advertising and sales on the Internet. The online world [...]

There is one moment you always dread in communications — that is, the “oops” moment. We all know what it is, but hopefully you’re lucky enough to avoid a situation like this one:

Chrysler recently had a big “oops” when someone at a firm hired to manage their Twitter account accidentally tweeted from the @ChryslerAutos account [...]

In light of the recent email breach that exposed customer data from more than 50 major retailers, we decided it’s time to take a look at email marketing privacy issues. To summarize the situation, a huge security breach at email marketing firm Epsilon exposed the names and email addresses of customers of major brands, including [...]