We’ve been hearing about unemployment for several years, but now there are signs that jobs across America are picking up in both the public and private sectors. With economic improvement comes more jobs, and not just for entry-level and junior positions. Companies see high value in quality employees, and often that means investing in top [...]
Russian delegates from the Community Connections Program (CCP) visited the Vandiver Group this afternoon to learn about public relations and communications practices for non-profits. CCP is managed by the Bureau of Europe and Eurasia at the U.S. Agency for Information Development (USAID) and is run locally by the World Affairs Council of St. Louis.
The Community [...]
A recent article on PR Daily discussed why some clients feel the need for a big agency to handle their PR and marketing efforts, most likely one headquartered on either coast, and why that’s not always a good idea. As a smaller agency from the Midwest, we tend to agree with that argument.
The article, “Midwest [...]
Short of the Superbowl, no other season has more advertisements than around the Christmas holidays. Now that the holiday has wrapped up, we’ve compiled what we think are some of the best ads; the campaigns that made you buy that must-have item, or made you look up the ad again on YouTube and send [...]
Christmas is next weekend, which means you have one week to finish any holiday shopping. Good luck! Here’s the Friday 5:
1. Foursquare vs. Facebook
Foursquare has emerged as one of the premier check-in services for your mobile device, but is facing stiff competition from Facebook Places. In response, Foursquare is focusing more on discovering new places, [...]
TVG is a member of the inaugural class of the St. Louis Green Business Challenge. Shelley Lester, Senior Account Executive, accepted TVG’s award of achievement at a ceremony held December 7. The objective of the Green Business Challenge is to help companies improve the sustainability of their business operations, share best practices and work together [...]
It’s been a few weeks, but thankfully we’ve recovered from Thanksgiving food comas and survived Black Friday, Small Biz Saturday and Cyber Monday! So, here’s the news you might have missed this past week.
1. New Facebook Profile
Facebook announced last Sunday via Twitter the “New Profile.” Besides rearranging where you see profile information, FB has added [...]
By Donna M. Vandiver
In twenty-first century marketing, there is a new rulebook. Rule Number One: Your best marketers are always your satisfied customers. In conversations with friends, family, peers, people they interact with online, and even those who follow them on Twitter, Facebook, Linked In, and the myriad of other social media sites, your customers [...]
Ready for the weekend? So are we. Here’s some stuff you might have missed this week:
1. Sanford-Brown and First-Ever “Give Back Day”
Sanford-Brown College, a TVG client, participated in a nationwide “Give Back Day” this week. Coinciding with National Medical Assistant Recognition Day, students from all of Sanford-Brown’s campuses helped with various activities, including health screenings, [...]
Happy Friday! If you’re in St. Louis, Happy Oktoberfest! Here’s what’s new this week:
The Walk to Washington, a group committed to raising awareness for depression, completed their 50-day, 835-mile walk from St. Louis to Washington, D.C. yesterday, just in time for National Depression Screening Day. Congratulations to the team and their achievement! See a story [...]