Word-of-mouth marketing is an effective tool because people trust the opinions of others. What better way to find out the best places to eat while you are on vacation, than to ask one of the locals? How many times have you consulted a trusted friend before purchasing an item? Would you buy it your friend [...]
Archive for the 'Marketing' Category
By George Csolak, Director, PR and Sports Marketing
In 2009, TVG Senior Associate Dave Lange was asked to take on a project chronicling the history of soccer in his hometown. Originally started three years earlier by a group of soccer writers, the project stalled. Lange was asked by publishing house Reedy Press to take over the [...]
By: George Csolak, Director, PR and Sports Marketing
Hockey’s back, but will the fans be?
That’s the burning question on the minds of National Hockey League (NHL) owners and players since the 113-day lockout ended early Sunday morning.
From a public relations standpoint, the NHL and the NHL Players Association took a major hit as fans and corporate [...]
Yeah, that’s right. Believe it or not, there are a few things we can learn from bacon. In the past few years, bacon’s popularity has surged, and for good reason. PR Daily created a list of ideas we can take away from bacon.
1.) Bacon is Nostalgic
Those not vegetarian can usually recall a positive memory of [...]
Jargon is common in almost every industry. Most often, these words and phrases are only understood by a specific group of professionals in that field, leaving everyone else lost or confused. Not the best way to clearly communicate your message. As you’ve no doubt heard, “why use a dime word when a penny word will [...]
With the rise of social media, you may be surprised to hear that email is still the leading online marketing channel for businesses. In fact, email communication is projected to grow at a constant rate of 10 percent over the next five years according to an infographic from PR Daily. Here are just a few [...]
Tired of submitting articles that don’t get picked up in the media? Could the issue be mistakes in your copy? If you take time to proofread your own writing, you’re likely to have better success. We also recommend you have someone else read it before you submit it. This makes the reporter’s job easier, will [...]
By: Laura Vandiver, Director of Research and Certified MBTI Practitioner
I’ve been an introvert all my life. Even as a kid, I never felt quite comfortable in unfamiliar social situations and tended to stay away from them as much as possible. As an adult, I still find myself having a fair amount of anxiety about going [...]
Everyone has scanned through filler text on a website to get to the info they really wanted. Most people that visit your site are busy and don’t have time for anything that isn’t vital to what they need. If you are looking for a way to improve your site’s content, PR Daily has a few [...]
Are your presentations really effective? Are you connecting with your audience? For most people, the answer is tentatively yes, but likely no. Fear not, PR Daily is back with another set of tips to help improve your presentations. Here are a few of our favorites:
Have a point. A point is what keeps people from walking [...]