So, you want to have a press conference.  Once you have your subject set and your speakers lined up, it’s time to alert the media, right?  Not before thinking through strategy and some best practices. TVG has facilitated press events, large and small, and we have a few tips to help you [...]

By George Csolak, Director, PR and Sports Marketing
The last several days have been filled with discussion and speculation about the Lance Armstrong interview with Oprah Winfrey. It has become a media firestorm, both traditional and digital/social. Oprah did a masterful job “teasing” the interview, which undoubtedly gave her struggling network a shot of adrenaline.
What is [...]

As we ring in 2013 and reflect on the passing year, it’s a great time to re-evaluate how we connect with one another. In the PR world, we’re often bombarded with new technologies, digital apps and social networking platforms, which each bring a unique set of challenges. However, we can take these challenges in stride [...]

Several large organizations were hoodwinked recently by a crafty individual (or company) who used PRWeb to publish a fake press release about Google purchasing the WiFi provider, ICOA. The release was picked up by several large publications including The Associated Press, Business Insider and Forbes. After realizing their faux pas by not confirming this [...]

Recent research conducted by the Council of Public Relations Firms reveals that there may be an even stronger relationship between brand equity and corporate reputation than previously thought. An analysis of 50,000 consumers showed that when these two strategies are combined, the effects are stronger than the individual power of each.
These results have a big [...]

Everyone knows that not all news is good. Every now and then, it’s your job to deliver bad news. It’s always difficult to give someone bad news, so how do you do it effectively? Here are a few tips:
1. Let your own emotions run their course before you share the news with others.
Make sure all [...]

Tired of submitting articles that don’t get picked up in the media? Could the issue be mistakes in your copy?  If you take time to proofread your own writing, you’re likely to have better success.  We also recommend you have someone else read it before you submit it.  This makes the reporter’s job easier, will [...]

The world today is fast paced and full of excitement, with nowhere to go but forward. If you don’t keep looking ahead, you could fall behind. Here at The Vandiver Group (TVG), we had the chance to hear Dr. Benjamin Ola. Akande, Dean of the George Herbert Walker School of Business and Technology at Webster [...]

We wrote in an earlier blog post that Pinterest has become one of the highest drivers of blog traffic on the Internet. On the flip side, Pinterest also provides the opportunity to more easily gain the attention of bloggers you are trying to pitch. A recent article from PR Daily talks about some steps you [...]

Print media has its hands full trying to play catch up with the fast-paced evolution of technology. The general population has become accustomed to the idea of news at their fingertips in an instant.  This means a decline in readership for most print publications. To combat this trend, Next Issue Media is taking steps to [...]