Posted in Media Relations on Apr 14th, 2008 No Comments »
It seems appropriate as I get out the lawnmower for the first time this Spring, that we talk about changing landscapes. Every year, I spend a little more time in the yard; trees are bigger, shrubs have spread and well the grass just isn’t as green as Home Depot says it should be. [...]
Late December, 2007, a $507 million urban resort opened in downtown St. Louis, complete with a casino, two hotels (including Missouri’s first Four Seasons Hotel), seven restaurants (including two by celebrity chef Hubert Keller) and four retail shoppes.
St. Louis hasn’t seen a development of this grandeur open in the heart of downtown in a very [...]
For the 2008 Mardi Gras celebration Soulard declared: Let the Games Begin! But with Mardi Gras in St. Louis you never know what the weather has in store. Unlike New Orleans’ warm winters, St. Louis crowds usually bundle up for snow and freezing temps. Nevertheless—rain or shine, snow or freezing temps—the St. [...]
Emergencies, natural disasters, company crises…they come at you fast, and where they go the media quickly follows. You can’t always prevent these emergencies from happening but you can be prepared to handle the media that will follow.
To learn how you can be prepared for the unexpected, check out TVG’s most recent edition of StratigemTM on [...]
Posted in Media Relations on Aug 13th, 2007 No Comments »
This seems only fitting with the Rams’ first regular season game just days away — whether we’re talking football or business, the old adage rings true… practice makes perfect. The more you practice, the better you will be at the given task. I spent years kicking field goals on the football field to [...]
Posted in Media Relations on Apr 30th, 2007 No Comments »
As someone who spent more than 10 years in television news, I know that pitching a story to the media is as much of an art as it is a science. Gone are the days of blast-faxing your information to every media outlet in the free world! Today, it is all about contacts. [...]