Since humans began communicating, people have shared tips and testimonials through word of mouth (WOM). Social media including blogs, Twitter, Facebook, YouTube, etc., have increased the potential and impact of word of mouth. Companies and organizations have recognized this and increasingly utilize and mobilize advocates in providing WOM endorsements and testimonials.
Now, the FTC [...]

My newest favorite Twitter personality to follow is @AskHBR.

Last month I attended the World-of-Mouth Marketing Association’s conference, WOMM-U. I joined other marketing and communications enthusiasts to collaborate on social media and hear about some great campaigns from Disney, Texas Instruments, WalMart and many more. We also heard from YouTube, Facebook, MySpace and other key social media platforms. Overall, it was [...]

You can follow someone on Twitter, request friendships on Facebook, and now you can Glympse™  your friends and family. What is Glympse™ you ask? It’s a new technology that allows you to send “Glympses” to your friends and family letting them know where you are at any time, in any place. It’s a mobile location-sharing [...]

If you’ve ever been to a conference or trade show, you’re almost always asked to drop a business card in a bowl to win a prize. It’s the tried and true way to generate some new leads. Those tactics may be changing with the advent of social media.
I recently attended the National [...]

Following the fallout from Domino’s employee gross-out video, a renewed buzz was sparked online about employees and social media. Should companies block social sites, have guidelines on social media use, limit employee interaction with customers online? What about ban, limit or mandate the use of still and video cameras, or the cell phones [...]

Businesses continually strive to develop awareness of their products, services and key messages. Whether through door-to-door sales, cold calls, e-mail messages or personal meetings, business development aims to increase awareness and establish relationships.
In the current economy, networking and personal interactions may be more important to business development than ever before. Strong employee networks can help [...]

YouTube can be a procrastinator’s heaven. But it can also be informative, entertaining and thought provoking. Here are three videos I recently viewed on YouTube that I wanted to share.
Start your week off on YouTube to learn about past marketing campaigns, start a conversation in your office or just get your [...]

When thinking of possible topics for my next blog post, my iTunes started to play comedian George Carlin’s famous skit “7 words you can never say on television.” If you have not heard the skit, you can go find it on YouTube, but I’m not providing a link because it is filled with 7 [...]

I’m getting married in four months! While recently planning my summer wedding, as I confirmed with my vendors, I realized they are all now on Twitter. Photographers, DJs, caterers, wedding planners are all taking advantage of the site.
And why not? Here are a few key reasons I can see why their business model [...]