By: Laura Vandiver, Director of Research
I recently had the pleasure of conducting a research project with high school students throughout the state of Missouri. I visited both rural and urban schools, and had the chance to ask these kids about social media and how they use it. While some of their responses may have reflected [...]

Twitter may be the newest battleground for big brands.  While these duels appear to be all in good fun, one can’t help but notice how much attention both sides are getting because of a little friendly brawl.  Ad Week highlights two conflicts between four very high profile brands.  Oreo recently got dunked by AMC Theatres [...]

Happy Friday! Check out some of the industry stories you might have missed this week.
Pinterest Passes Twitter in Blog Traffic
A recent study from Shareholic shows that Pinterest drove more traffic to blogs in February than Twitter. Women’s lifestyle, home décor and cooking outlets have been some of the largest beneficiaries of Pinterest’s growth. While the [...]

For the past week, we here at TVG have been inspired by the back-to-school season. Here are some things we wanted to share in the spirit of learning:
Keeping It Legal
The always evolving realm of social media provides opportunity for growth and advancement. It is also important to stay on top of to the latest developments. [...]

As we have all learned, once something is on the Internet, you can’t take it back.
St. Louis County Government (@SaintLouCo) experienced this firsthand with their recent minor Twitter misfortune. After tweeting, “@MileyLikeABoss thanks for the #StLCo love,” in reply to MileyLikeABoss’, “STL city is downtown. The county is so much [...]

There is one moment you always dread in communications — that is, the “oops” moment. We all know what it is, but hopefully you’re lucky enough to avoid a situation like this one:
Chrysler recently had a big “oops” when someone at a firm hired to manage their Twitter account accidentally tweeted from the @ChryslerAutos account [...]

Christmas is next weekend, which means you have one week to finish any holiday shopping. Good luck! Here’s the Friday 5:
1. Foursquare vs. Facebook
Foursquare has emerged as one of the premier check-in services for your mobile device, but is facing stiff competition from Facebook Places. In response, Foursquare is focusing more on discovering new places, [...]

Happy Friday the 13th everyone! We’re about halfway through August, and it’s been another exciting week.  Here’s a few of the stories we’ve been following:

The St. Louis Cardinals and Cincinnati Reds generated the highest rating ever on Fox Sports Midwest this week. The teams were already battling for first place in the NL Central, add [...]

Dominating the news this week has been one topic – health care reform. In the midst of all the pundits and politicians debating the details of the bill and the effect it will have on Americans, there was another story stealing some headlines: Vice President Joe Biden’s choice of words during his speech to [...]

When you think about what areas are driving the trends in social media, you usually think east coast or west coast, but who knew that St. Louis is becoming the rising star of social media hubs, right here in the heart of the Midwest?
Last week I attended two well planned, successful events discussing social media, [...]