As we wrap up Hanukkah and move into Christmas, The Vandiver Group shares what we have on our Christmas lists and some of our favorite holiday memories!
“I didn’t ask for anything – but Jamie (my son) has a long list this year, including superhero costumes and movies like Hercules, Little Mermaid and Brave. Every [...]

With Thanksgiving coming up this Thursday, The Vandiver Group wanted to share with you what we’re most excited about this Thanksgiving.  What are you looking forward to most this year?
“Thanksgiving is on my birthday this year. So I get birthday pumpkin pie instead of cake, which is great for me! Also I’m just excited to [...]

Creativity is vital in many different workplaces. It’s the driving force for new products, innovations, services and even new business ideas. Yet, many companies condemn creativity without realizing it. Here are some solutions to keep creativity alive in your workplace.
1. Don’t be a robot
Many people discourage creativity by not taking on new and different projects. [...]

Do you ever notice yourself goofing-off at work? Need to find a way to be more productive? While many consider themselves efficient workers, an infographic from Ridiculously Efficient shows that Americans waste an average of 1.7 hours per work day. And with that lost time, employers end up paying hundreds of billions of dollars per [...]

Are you having a hard time finding a job? Is it difficult for you to get an interview? These may be signs that you don’t have an effective resume. Here are a few tips:
1. Know the Purpose
Including that you were a busboy back when you were fourteen may show that you were hard-working at a [...]

Everyone has scanned through filler text on a website to get to the info they really wanted. Most people that visit your site are busy and don’t have time for anything that isn’t vital to what they need. If you are looking for a way to improve your site’s content, PR Daily has a few [...]

Have you enjoyed working with The Vandiver Group, or just want to show your support? Here’s your chance: voting is now open for Small Business Monthly’s annual Best In Business contest, and The Vandiver Group is up for Best PR Firm! The contest ends July 1st; click here now to cast your vote.
The Vandiver Group [...]

Are your presentations really effective? Are you connecting with your audience? For most people, the answer is tentatively yes, but likely no.  Fear not, PR Daily is back with another set of tips to help improve your presentations. Here are a few of our favorites:

Have a point. A point is what keeps people from walking [...]

Phones are ringing off the hook for interviews and your story has appeared in numerous media outlets. This usually means your press release was effective. If your company isn’t seeing results from your press releases, here’s a list from PR Daily of mistakes to avoid:

It did not go through an editor/fact-checker. Errors in a press [...]

Recently, an article from PR Daily discussed how to handle nasty, negative comments online, particularly when it comes to a company’s blog. Here are some of the tips covered in the article, along with some bonus tips from The Vandiver Group:

Know what you’re getting yourself into. Whenever you become a public figure, so to [...]