By: Laura R. Vandiver, Director of Research
@LauraVandiver

Innovative. That word is all around us these days. It’s often used to describe the latest tech gadget, a new or improved process for completing a task, or sometimes to describe a “think-outside-of-the-box” quality in a person. In the PR world, we often have clients approach us with products [...]

In the world of reputation and image management, the National Football League seems to be the latest organization in the hot seat. More and more players are suffering from life-threatening concussions and are coming forward to blame the NFL for negligence in protecting its players. There were also recent headlines about  NFL teams asking potential [...]

When elected as the 266th pontiff of the Roman Catholic Church, Pope Francis took on the role not only as religious leader, but as Communicator-in-Chief to the world’s 1.2 billion Catholics. Much like a role in politics, the Pope will be charged with getting the messages of the Catholic Church out to followers around the [...]

With all the technology available today, it becomes even more important to react to a crisis quickly to repair a reputation. Modern communication makes it easy for a crisis to spread through social media, text messages and emails. Take for example, the recent crises experienced by Carnival Cruise Line. Social media has made it even [...]

With the increasing reliance on gadgets in everyday life, the PR industry risks losing some of its storytelling edge. With all the information we need available at our fingertips, many are beginning to question if storytelling has lost its value.
Temasek Communications head Stephen Forshaw explains that, “we’ve lost the art of developing key messages and [...]

Sustainability is a big buzzword used in today in the corporate world. As sustainability is breaking through into the political and corporate arenas, what role does public relations have to encourage change and action? In order for sustainability to progress, public relations must play an important role in educating and accelerating progress on key issues [...]

CareerCast, an online jobs network, ranks the most stressful jobs based on 11 factors such as travel required, growth potential, working in the public eye, deadlines, hazards, meeting the public and so on.  It its recently released “most stressful jobs” list, PR made the top 10 again.  PR Executives came in at Number 5, behind [...]

When we are interviewing candidates, we give them a writing exercise, but we also give them a current events quiz to see how they keep up with what’s happening in the world.  How they describe what they read, also tells us something about how they approach telling a story.
We do quite a bit of training—media [...]

We’ve all heard of the book The 7 Habits of Highly Successful People, but what about the 7 habits of successful public relations professionals? This list highlights what PR people should do to become even better at their jobs.

Be proactive- Angelique Rewers of The Corporate Agent, says that we need to “sell to the spark.” [...]

As we ring in 2013 and reflect on the passing year, it’s a great time to re-evaluate how we connect with one another. In the PR world, we’re often bombarded with new technologies, digital apps and social networking platforms, which each bring a unique set of challenges. However, we can take these challenges in stride [...]