TVG is a member of the inaugural class of the St. Louis Green Business Challenge. Shelley Lester, Senior Account Executive, accepted TVG’s award of achievement at a ceremony held December 7.  The objective of the Green Business Challenge is to help companies improve the sustainability of their business operations, share best practices and work together [...]

It’s been a few weeks, but thankfully we’ve recovered from Thanksgiving food comas and survived Black Friday, Small Biz Saturday and Cyber Monday! So, here’s the news you might have missed this past week.
1. New Facebook Profile
Facebook announced last Sunday via Twitter the “New Profile.” Besides rearranging where you see profile information, FB has added [...]

By Donna M. Vandiver
In twenty-first century marketing, there is a new rulebook. Rule Number One: Your best marketers are always your satisfied customers. In conversations with friends, family, peers, people they interact with online, and even those who follow them on Twitter, Facebook, Linked In, and the myriad of other social media sites, your customers [...]

TVG was recently named Best PR Firm in St. Louis by St. Louis Small Business Monthly readers. The publication released their annual Best In Business issue last week, which features TVG and other winners. TVG competed against 24 other PR firms and received the most votes from readers to win the top spot.
 ”At TVG, client [...]

In the most recent issue of Enterprising Women magazine, Donna Vandiver discusses the updated FTC guidelines for testimonials and endorsements in social media. Here’s an excerpt from her article, “Make Sure Your Company Knows the Rules Before Entering the Game”:
“The world of communications is changing.  Social media is growing by leaps and bounds and it [...]

I am not a mother myself, so I usually do not pay much attention to media stories about baby toys, bottles or diapers. But this month, one story about Procter & Gamble’s Pampers brand caught my attention. Using the power of social media to communicate their frustrations, angry mothers were using a Facebook [...]

For those of you who haven’t met any of the TVG crew in person, not only are we constantly connected via social media, but many of us like to take the occasional trip to the mall. So, we were intrigued when we heard about Ann Taylor Loft’s recent social media snafu.
If you’ll [...]

In November I attended the 2009 Word of Mouth Marketing Association (WOMMA) Summit in Las Vegas.  As a member of WOMMA, it has been interesting to watch the Association grow and transform as the social media era has taken hold of communications.  WOMMA conferences provide some great face-to-face collaboration and bring together an interesting mix [...]

It’s been an interesting couple of years for the business world. The global recession has impacted us all. Marketing, media and public relations firms, perhaps more than some other industries.
Most of us are looking at fourth quarters that are pretty slow, especially if our clients have had their budgets cut. But, perhaps like us, [...]

Since humans began communicating, people have shared tips and testimonials through word of mouth (WOM). Social media including blogs, Twitter, Facebook, YouTube, etc., have increased the potential and impact of word of mouth. Companies and organizations have recognized this and increasingly utilize and mobilize advocates in providing WOM endorsements and testimonials.
Now, the FTC [...]