In November I attended the 2009 Word of Mouth Marketing Association (WOMMA) Summit in Las Vegas.  As a member of WOMMA, it has been interesting to watch the Association grow and transform as the social media era has taken hold of communications.  WOMMA conferences provide some great face-to-face collaboration and bring together an interesting mix [...]

It’s been an interesting couple of years for the business world. The global recession has impacted us all. Marketing, media and public relations firms, perhaps more than some other industries.
Most of us are looking at fourth quarters that are pretty slow, especially if our clients have had their budgets cut. But, perhaps like us, [...]

Since humans began communicating, people have shared tips and testimonials through word of mouth (WOM). Social media including blogs, Twitter, Facebook, YouTube, etc., have increased the potential and impact of word of mouth. Companies and organizations have recognized this and increasingly utilize and mobilize advocates in providing WOM endorsements and testimonials.
Now, the FTC [...]

My newest favorite Twitter personality to follow is @AskHBR.

A colleague recently sat in on a Vocus Webinar and shared her notes with the rest of us. The Vocus Webinar was called “Does Traditional Media Still Matter?” And of course in order to comment on this subject, I’m relying on new media. Irony. Discuss.
One of the themes presented was [...]

Last night I spent much of the evening on my couch catching up on all of the posts that had been piling up in my Google Reader inbox. I was a little late jumping on the Google Reader bandwagon, but after using it for several months I’m not sure how I functioned without it. [...]

Last month I attended the World-of-Mouth Marketing Association’s conference, WOMM-U. I joined other marketing and communications enthusiasts to collaborate on social media and hear about some great campaigns from Disney, Texas Instruments, WalMart and many more. We also heard from YouTube, Facebook, MySpace and other key social media platforms. Overall, it was [...]

YouTube can be a procrastinator’s heaven. But it can also be informative, entertaining and thought provoking. Here are three videos I recently viewed on YouTube that I wanted to share.
Start your week off on YouTube to learn about past marketing campaigns, start a conversation in your office or just get your [...]

An excellent example of the power of PR to follow advertising and marketing efforts can be found in the February 9, 2009 issue of the Wall Street Journal. Yes. I said it. The Wall Street Journal. And it is a crystal clear demonstration of the power of staying on YOUR message [...]

I’m sure many of you have heard about Oprah’s annual Favorite Things Show. It’s like winning the lottery if you happen to get lucky enough to get a ticket to that show – as demonstrated by the hysteria that ensued following the announcement of this year’s show.
Well, the other day I came across an [...]