For the past week, we here at TVG have been inspired by the back-to-school season. Here are some things we wanted to share in the spirit of learning:
Keeping It Legal
The always evolving realm of social media provides opportunity for growth and advancement. It is also important to stay on top of to the latest developments. [...]

We’ve been hearing about unemployment for several years, but now there are signs that jobs across America are picking up in both the public and private sectors. With economic improvement comes more jobs, and not just for entry-level and junior positions. Companies see high value in quality employees, and often that means investing in top [...]

By Laura R. Vandiver, Director of Research
I can’t tell you how many times clients come to me and say “We launched a blog but we’re not getting any response from our target group,” or, “We have been offering our new product for several months, but our marketing efforts are falling flat.” The first question that [...]

Wow, is it already Friday!  This week really flew by.  Here are some highlights, information, news and lessons learned to take with you as you start your weekend.

Is BP doing the right thing? Check out our crisis team’s take on the Gulf oil spill in our most recent Insight publication.  What is your take on [...]

“Change is the only constant in life.” –Benjamin Franklin
Change in how we communicate is certainly a constant in our life today. How are you and your organization adapting to that change? Are you taking advantage of the ways to more efficiently communicate with your employees or with your customers?
The Vandiver Group has [...]

What does social media mean for employees? Paul Van Klaveren, Director of Branding and Social Media at TVG, addressed this topic in his recent presentation at Webster University titled: Engaging Your Employees: Web 2.0. Below is a quick summary of the presentation.
Even if your organization isn’t formally using social media to communicate, you [...]

In today’s world of the 24-hour news cycle and the explosion of new media and social media outlets, tracking news coverage for your organization is no easy task. Simply having a stack of newspaper clippings does not provide you the necessary context to stay in touch with today’s real-time news monitoring.
To tackle this issue, The [...]