The Vandiver Group Blog » TVG Stratigem http://vandivergroup.com/blog Fri, 03 Feb 2012 14:41:59 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 TVG Stratigem: Crisis Planning While School’s in Session http://vandivergroup.com/blog/2008/10/27/tvg-stratigem-crisis-planning-while-schools-in-session/ http://vandivergroup.com/blog/2008/10/27/tvg-stratigem-crisis-planning-while-schools-in-session/#comments Mon, 27 Oct 2008 17:46:10 +0000 Shelley Lester http://www.vandivergroup.com/blog/?p=125 Over the last 10 years, the U.S. and countries around the world have seen an increase in violent school tragedies. Schools at all levels across the country are faced with how they would respond if an event similar to the shootings at Columbine High School or Virginia Tech University were to happen at their schools.

Events such as this remind us why crisis communication is so important in today’s world. Having knowledge and experience in emergency risk communications can play a significant role in transforming the unexpected and help you respond appropriately in a crisis situation.

To learn how you can be prepared for the unexpected, check out TVG’s most recent edition of StratigemTM on emergency risk communications.
Contact us at tvg@vandivergroup.com.

]]> http://vandivergroup.com/blog/2008/10/27/tvg-stratigem-crisis-planning-while-schools-in-session/feed/ 0 Are You Ready for the Media? http://vandivergroup.com/blog/2007/11/19/are-you-ready-for-the-media/ http://vandivergroup.com/blog/2007/11/19/are-you-ready-for-the-media/#comments Mon, 19 Nov 2007 17:31:25 +0000 Eileen Buleza http://www.vandivergroup.com/blog/?p=56 Emergencies, natural disasters, company crises…they come at you fast, and where they go the media quickly follows. You can’t always prevent these emergencies from happening but you can be prepared to handle the media that will follow.

To learn how you can be prepared for the unexpected, check out TVG’s most recent edition of StratigemTM on emergency risk communications.

Contact us at tvg@vandivergroup.com or send comments to blog@vandivergroup.com.

]]> http://vandivergroup.com/blog/2007/11/19/are-you-ready-for-the-media/feed/ 0 Stratigem: Part II http://vandivergroup.com/blog/2007/05/14/stratigem-part-ii/ http://vandivergroup.com/blog/2007/05/14/stratigem-part-ii/#comments Mon, 14 May 2007 14:50:55 +0000 TVG Staff http://www.vandivergroup.com/blog/?p=21 The newest tool in our arsenal allows TVG and the client the flexibility and features we need to best determine the areas of highest importance. Watch for the next issue of our Stratigem newsletter for more information. But, this web-based, proprietary TVG program allows our clients to collect vast amounts of data from public sources and search for themes, data points and substance comments more quickly and effectively than we have ever been able to do before.

Imagine the possibilities:

– Of incorporating a year’s worth of media clips and having reports generated that would track tone based on key word searches, themes or by spokesperson.

– Of collecting public comments through a public involvement effort required by the funding source, where you can identify themes of public interest based on participation at public meetings, public comments, blog postings, emails or direct mail.

– If that same system monitoring your media or public comments would allow the reviewer to activate a flag for an immediate action step based on a particular comment that required swift response.

Our Stratigem software can do all this – and more. Ain’t technology grand?

Contact us at tvg@vandivergroup.com or send comments to blog@vandivergroup.com.

]]> http://vandivergroup.com/blog/2007/05/14/stratigem-part-ii/feed/ 0 Stratigem: Part I http://vandivergroup.com/blog/2007/05/07/stratigem-part-i/ http://vandivergroup.com/blog/2007/05/07/stratigem-part-i/#comments Mon, 07 May 2007 14:45:52 +0000 TVG Staff http://www.vandivergroup.com/blog/?p=20 The Vandiver Group launched Stratigem as a way to talk to our clients and potential clients about improving their communications, both internally with employees and with external audiences.

Many times, we hear clients describe their communication challenges, and they are sometimes more endemic than a department or company may initially realize. We also understand those challenges may exist both within an employee base and within a community base.

Stratigem is TVG’s answer to some of those communications challenges. As client demands have changed and industry information and technological systems advanced, so has our Stratigem program. It is now two-pronged and includes an approach for internal audiences and a public engagement approach for both internal and external audiences.

The internal approach includes a variety of professional communication seminars aimed at employees. The public engagement approach includes the implementation of a proprietary web-based technology that allows us to reach out for information, analyze that information and build appropriate goals, strategies and action items for our clients by managing and monitoring the content, closely.

Come back next Monday to learn more about Stratigem! Contact us at tvg@vandivergroup.com or send comments to blog@vandivergroup.com.

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