Sustainability is a big buzzword used in today in the corporate world. As sustainability is breaking through into the political and corporate arenas, what role does public relations have to encourage change and action? In order for sustainability to progress, public relations must play an important role in educating and accelerating progress on key issues [...]
Archive for the 'Sustainability' Category
Green, clean and renewable have been the buzz words around the energy industry for years, but a major milestone was reached on April 16. These energy sources include wind, solar, and options like landfill gas to energy technology. The Pew Charitable Trust reported that clean energy investments reached an all-time high of $263 [...]
I had the pleasure of representing TVG at this year’s Commodity Classic. The convention turned out more than 6,000 farm families and industry professionals to hear about the latest and greatest in agriculture technology and practices. One of the key themes addressed in presentations and conversations throughout Commodity Classic was the need to ensure that [...]
TVG has been recognized again by the St. Louis RCGA with a St. Louis Green Business Challenge award. RCGA started the program two years ago.
Andy Likes, Director of Media Relations, accepted the award for TVG. The program encourages companies to take steps toward more sustainable business practices.
Some of the ways TVG improved our sustainable [...]
TVG is a member of the inaugural class of the St. Louis Green Business Challenge. Shelley Lester, Senior Account Executive, accepted TVG’s award of achievement at a ceremony held December 7. The objective of the Green Business Challenge is to help companies improve the sustainability of their business operations, share best practices and work together [...]
Companies and brands have been hopping on the green bandwagon, using eco-friendly marketing strategies to try and boost their bottom line for quite some time. But now the Federal Trade Commission is trying to clear things up for consumers by revising its guidelines for green labels.
The confusion comes from the all-encompassing green label marketers have [...]
Ready for the weekend? So are we. Here’s some stuff you might have missed this week:
1. Sanford-Brown and First-Ever “Give Back Day”
Sanford-Brown College, a TVG client, participated in a nationwide “Give Back Day” this week. Coinciding with National Medical Assistant Recognition Day, students from all of Sanford-Brown’s campuses helped with various activities, including health screenings, [...]
Sustainability in agriculture is being talked about everywhere these days, from the front page of The New York Times to the White House. But what is often missing in these discussions is the voice of an actual, working family farmer. That’s why I was so pleased to read the article by Missouri farmer Blake Hurst [...]
The Vandiver Group believes that sustainability is the next great frontier for business. And, the conversation about sustainability is just beginning.
Even the definition of sustainability is still emerging. When The Vandiver Group sent out our recent global sustainability strategy survey, several people wrote us to say they couldn’t answer questions about how they are approaching [...]
The Vandiver Group recently conducted a global sustainability strategy survey, sponsored by Pinnacle Worldwide, a consortium of independent public relations firms. The survey was conducted online between April 15 and May 5, 2008. The 337 respondents represented six continents, 25 countries and 40 different industries. You can see the results of the survey by clicking [...]