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Archive for the 'Sustainability' Category

TVG has been recognized again by the St. Louis RCGA with a St. Louis Green Business Challenge award. RCGA started the program two years ago.
Andy Likes, Director of Media Relations, accepted the award for TVG. The program encourages companies to take steps toward more sustainable business practices.
Some of the ways TVG improved [...]

TVG is a member of the inaugural class of the St. Louis Green Business Challenge. Shelley Lester, Senior Account Executive, accepted TVG’s award of achievement at a ceremony held December 7.  The objective of the Green Business Challenge is to help companies improve the sustainability of their business operations, share best practices and work together [...]

Ready for the weekend? So are we. Here’s some stuff you might have missed this week:
1. Sanford-Brown and First-Ever “Give Back Day”
Sanford-Brown College, a TVG client, participated in a nationwide “Give Back Day” this week. Coinciding with National Medical Assistant Recognition Day, students from all of Sanford-Brown’s campuses helped with various activities, including health screenings, [...]

The Vandiver Group believes that sustainability is the next great frontier for business. And, the conversation about sustainability is just beginning.
Even the definition of sustainability is still emerging. When The Vandiver Group sent out our recent global sustainability strategy survey, several people wrote us to say they couldn’t answer questions about how they are approaching [...]

The Vandiver Group recently conducted a global sustainability strategy survey, sponsored by Pinnacle Worldwide, a consortium of independent public relations firms. The survey was conducted online between April 15 and May 5, 2008. The 337 respondents represented six continents, 25 countries and 40 different industries. You can see the results of the survey by clicking [...]

Last week marked the 39th annual Earth Day, a world-wide day of awareness and appreciation for the Earth’s environment. With the ever-growing “green” revolution, the 2008 celebration was perhaps even larger than years past. Companies ran ads touting their green efforts or products, news media highlighted countless environmental issues, and communities around the globe (both [...]

No we aren’t talking about the Grinch who stole Christmas…we mean corporate environmental “greening” programs.

Environmental awareness has intensified, causing countless organizations to launch a flurry of communications touting their green credentials. Much of the green marketing is driven by a reactive approach to policy advocacy around food, energy, natural resource protection and globalization. [...]

A quick scan of the business and consumer press proves “green” is in. But the modern greening movement isn’t limited to protecting the environment. Green is also the color of money for cutting edge companies that understand the fundamental drivers of the 40-year greening trend and see the limitless global business possibilities for sustainable [...]

“80% of human experience is filtered through the eye.” – Leatrice Eisman, Pantone Institute

I just returned from the 2007 HOW Design Conference in Atlanta, GA and came back armed with a wealth of information. There were a number of inspiring and insightful sessions, which I’ll blog about in upcoming posts, but my favorite session [...]

Environmental attitudes of American consumers

This month’s Roper TrendWorks identifies examples of how consumers are sharpening their skills, deepening their knowledge, and expanding their contacts – all in the service of a greener world. Sixty-nine percent of the American public agree that individual Americans are responsible for protecting the environment. More Americans are stepping up to their [...]

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