This month’s Roper TrendWorks identifies examples of how consumers are sharpening their skills, deepening their knowledge, and expanding their contacts – all in the service of a greener world. Sixty-nine percent of the American public agree that individual Americans are responsible for protecting the environment. More Americans are stepping up to their [...]

Kermit the Frog once said, “It ain’t easy being green.” But maybe he was wrong – at least about being environmentally “green.”
A lot of people are like Kermit – they think it’s hard to be green. They say recycling is too time consuming and burdensome. In our busy society, separating the trash for [...]