By Guest Columnist Gary W. Vandiver,
Expert Project Management, LLC
To Figure Out How to Get Where You’re Going, You Have to Know Where You Are– One of our guides, Abraham,  taught us about the importance of planning, communication and trust.  Calling Abraham a guide is using the term somewhat loosely, as it turns out.  He took [...]

From now until November 6, almost every news publication will be focused on the election. It is difficult for any product or brand to gain media interest during a big news event.  Some brands have developed ideas to incorporate their product into the discussion about the election, and they do this by tailoring promotions around [...]

By: Laura Vandiver, Director of Research
One of my favorite sporting events is coming up on October 13, 2012, the Ironman World Championship in Kailua-Kona Hawai’i. Some 1800 athletes from all over the world will converge on the islands to tackle the 2.4 mile swim, 112 mile bike ride, and 26.2 mile run. The amount of [...]

By: Laura R. Vandiver, Director of Research
What is a brand? Branding is a broad term, but generally it is a collection of experiences and perceptions associated with your company or organization in the mind of the consumer or targeted audience. Like a balance sheet, a brand can have assets and liabilities which add to or [...]

We all know that unique, creative ideas catch the attention of clients, bosses and audiences. So what do you do when you run into writer’s block? The Council of PR Firms has developed the following 10 tips for coming up with great ideas immediately.

Try Free Writing—When you get stuck developing new content, sometimes you have [...]

Does your PR strategy feel stale or outdated? Not getting the results you want? It may be time to make some changes. If your PR strategy isn’t reviewed on a regular basis, it can become outdated and unsuccessful.  Check out PR Daily’s stale PR checklist to determine if you’re caught in PR déjà vu:
1.    You’re [...]