The Vandiver Group Blog » TVG Vision

Something Unexpected

Andy Likes — Wed, 27 Jan 2010 18:16:17 +0000

The unexpected happens most every day in our lives. It could be a nice surprise, like your significant other cooking dinner after a long day at the office. It could be trying something “old,” that is “new” again, like Pepsi Throwback and having that taste bring back memories of when you were younger. Perhaps the unexpected is a tragedy like the workplace shooting at ABB in St. Louis that left families without loved ones and a community shaken. Or maybe, that something unexpected is a sports hero’s disclosure, admitting his poor choices from his playing days.

The unexpected happens most every day and can easily turn into a crisis. Mark McGwire’s interview with Bob Costas certainly qualifies and can absolutely be used as a case study; one that is certainly going to unfold for months to come. In one painful, hour-long interview with the MLB Network, which has since been played by every media outlet in the western hemisphere, McGwire took a giant leap and admitted he used steroids and “health-enhancing drugs” over a ten-year period. Many in the sports and business world had suspected McGwire’s indiscretion, especially given his lack of testimony during the 2005 congressional hearings. This was the first proof.

What can we all learn from this crisis?

Check out my complete TVG Vision article to find out.

Vision: Driving Growth Through Innovation

TVG Staff — Mon, 24 Nov 2008 15:13:56 +0000

TVG’s Vision takes current events and refocuses those issues on topics that affect the business of communication. The November 2008 edition on innovation discusses how smart companies choose to innovate and introduce improved products, processes and strategies that create new value for their customers and organizations. Those companies will emerge from the downturn much stronger.

To read this month’s edition click here.

Vision: Electronic Conversations

TVG Staff — Mon, 09 Jun 2008 21:20:35 +0000

TVG’s Vision takes current events and refocuses those issues on topics that affect the business of communication. The June 2008 edition on electronic media discusses how smart companies can generate online conversations with various publics, particularly employees, to help better align organizational values and objectives. To read this month’s edition click here.

Contact us at tvg@vandivergroup.com or send comments to blog@vandivergroup.com.

Vision: The Two-Way Information Superhighway

Donna Vandiver — Thu, 19 Apr 2007 18:05:56 +0000

Earlier this month, we introduced you to Insight, our newsletter focused on market research. This week, we’d like to share our most recent edition of another TVG publication, Vision. Vision takes current events and refocuses those issues on topics that affect the business of communication. This edition focuses on the Internet, and how smart companies are using the two-way information superhighway to communicate more effectively. Contact us at tvg@vandivergroup.com or send comments to blog@vandivergroup.com.