The weekend is approaching quickly!  In case you missed any of the news this week, check out our quick recap.
PR to the Future!
The future isn’t set in stone! Of course you’ve heard this saying, and in the PR industry, it’s something to always keep in mind. With constant changes in technology comes the need for [...]

Happy National Donut Day!
June 1st was National Donut Day and Dunkin’ Donuts celebrated in a big way. Not only was the company offering free donuts with the purchase of a drink, they were also offering $50 dollars to 12 lucky winners on Twitter. Dunkin’ Donuts posed 12 trivia questions about the company’s history on social [...]

Apple, Google, Pixar, Lucas Films, Adobe, Intuit and Intel are heading back to court in June for the antitrust case thanks to the late Steve Jobs. That was just one of the big stories this week. You can catch up on that and other big news in this Weekly Wrap Up.
1. Seeking Hiring Advice? [...]

Happy Friday! Check out some of the industry stories you might have missed this week.
Pinterest Passes Twitter in Blog Traffic
A recent study from Shareholic shows that Pinterest drove more traffic to blogs in February than Twitter. Women’s lifestyle, home décor and cooking outlets have been some of the largest beneficiaries of Pinterest’s growth. While the [...]

With the Super Bowl days away, what are you most excited about – the game, the half-time show or the commercials?
I have to admit, I’m much more interested in the commercials and half-time show this Sunday.
Although Madonna’s half-time show is not expected to be as risqué as Justin Timberlake and Janet Jackson’s, Madonna [...]

As November wraps up, airlines face some tough PR challenges. See where they went wrong and how you can learn from their mistakes:
Qantas Airlines demonstrated the disastrous effects of not coordinating social media with other communication efforts. The airline suffered a massive PR crisis when it had to ground its entire fleet during a highly [...]

Google Music
Google just launched its own music-sharing platform intended to directly compete with iTunes. The Google site is free for users and includes a trial period to test the features. It lets you store 5GB of music, which translates to 20,000 songs. Another feature of Google music sharing is the social component. You can use [...]

It’s 11/11/11. And, Happy Veteran’s Day and our thanks to all who have served, and continue to serve, our country.
Target Black Friday
The shopping craze of the holidays is officially upon us, and that also means a flood of memorable commercials and marketing efforts. You may recall the Target lady from their Black Friday commercials last [...]

As we start off November, here are some things that caught our attention this week.
Reaching the Millenials
People who are between the ages of 17 and 34 are easier to reach when you use digital marketing. The internet is the best way to tap into the consumer behaviors of Millenials. On average, this demographic has at [...]

We are trying to stay warm in the midst of this chilly October weather here at The Vandiver Group. Here are some stories from this week we hope you can warm up to.
Maps of the Movement
Occupy Wall Street has been occupying social media maps. Websites like Flickr, Tumblr, Twitter and Facebook show interactive location maps [...]