It’s not a matter of “if” a crisis happens but “when” a crisis happens. Crisis Communications can make or break a business, so it’s good practice to have a plan developed. How would you handle a crisis when it surfaces? Whether it’s a fire in an office or a blunder on national television. You get [...]

Coke would never suggest a customer try Pepsi.  Tide would never point someone to Purex.  But something similar is happening at Walgreens these days and it’s costing the store thousands of customers and millions of dollars.  The reason: an ongoing feud between Walgreens and St. Louis-based Express Scripts.  Walgreens stopped filling prescriptions for Express Scripts [...]

Quick decision making can often lead to frustration, disorganization and even controversy. The Susan G. Komen for the Cure Foundation landed in hot water after announcing a landmark decision to pull funding from Planned Parenthood, which used the funds to provide breast exams to underserved and low-income women. The resulting public outcry left the [...]

How much is enough for families who lost loved ones and passengers scarred by the biggest cruise ship accident in recent memory?  Carnival, parent company of Costa Cruises, is finding out.  Today, the cruise ship giant offered passengers a settlement of $14,500 per person, plus full reimbursement for their cruise package and expenses.  It’s a [...]

Last Thursday, MoDOT went a long way toward calming angry drivers who were stuck in hours of traffic because of a mere half-inch of snow. Past storms have dropped much more snow on St. Louis and didn’t cause nearly as many problems. What went wrong this time? MoDOT’s Director Kevin Keith told the [...]

There is one moment you always dread in communications — that is, the “oops” moment. We all know what it is, but hopefully you’re lucky enough to avoid a situation like this one:

Chrysler recently had a big “oops” when someone at a firm hired to manage their Twitter account accidentally tweeted from the @ChryslerAutos account [...]

A lot of commentary lately has centered on BP and how they are handling the oil spill crisis. In last Friday’s issue of the St. Louis Business Journal, TVG’s Andy Likes commented on how BP has handled things from a PR perspective and how it’s a lesson in what not to do. See what he [...]

I am not a mother myself, so I usually do not pay much attention to media stories about baby toys, bottles or diapers. But this month, one story about Procter & Gamble’s Pampers brand caught my attention. Using the power of social media to communicate their frustrations, angry mothers were using a Facebook [...]

Looking to work in social media, marketing, public relations, graphic design or web development?  TVG is hiring entry level positions and summer internships so contact us at 314-991-4641 or direct message Kelly Ferrara on Twitter.
Most companies are working up strategies to join Facebook, but some people are talking about leaving the massively popular social network.  [...]

The term “crisis” has very different meanings to different people. What some may consider a true crisis may only be an inconvenience to others. It’s all based on your perspective. To a new mom, running out of formula or diapers may be a crisis. A traveler experiencing a delayed or canceled [...]