With all due respect to The Fixx and their 1983 hit, one thing really does lead to another. I had the pleasure of attending the 2008 National Recycling Coalition Congress & Expo last month in Pittsburgh. It was a chance for me to speak on behalf of TVG about the benefits of media [...]

I also recently attended the Word of Mouth Marketing Association’s “WOMM-U” conference in Miami FL (May 8-9). I joined several hundred other attendees who benefitted from senior practitioner “perspective pitches,” case study presentations, and a half-dozen or so breakout sessions, all full of the latest in WOM information on research, trends, best practices, measurements, and [...]

This past week, Miami and the Word of Mouth Marketing Association kicked off its first-ever WOMM-U formatted conference. The beautiful Intercontinental Hotel was the location and several hundred people, from some of the world’s strongest brands, attended.
Repping TVG was Kelly Ferrara (me) and Larry Cox from the Executive Leadership Team. The conference focused [...]

“Let’s give them something to talk about.”
Savvy marketers and Bonnie Raitt fans agree – what people say and who they say it to are important in how we determine attitudes and make purchases.
We know that consumers increasingly turn to friends, co-workers, and family members for help in making buying decisions. According to our research partner [...]

Online advertising can play a key role in today’s marketing mix. Niche audiences become easier to reach and creative options broaden.
This edition of TrendWorks identifies word-of-mouth efforts serving unusual functions through various online media – episodic-film, web-community, viral-video, and blogging-forum.
Contact us at tvg@vandivergroup.com or send comments to blog@vandivergroup.com.

Kermit the Frog once said, “It ain’t easy being green.” But maybe he was wrong – at least about being environmentally “green.”
A lot of people are like Kermit – they think it’s hard to be green. They say recycling is too time consuming and burdensome. In our busy society, separating the trash for [...]

We get many questions about word of mouth (WOM) marketing and how we use this important tool for clients. We also are asked about the rising importance of social media and social networks.
We have been developing community-based word of mouth programs using a process developed within our Pinnacle Worldwide (PWW) network for several years. [...]

For those of you who were able to sit in on Dr. Paul Leinberger’s “Digital Life” presentation at The Vandiver Group, Inc. you already know what these trends are. And, you know why TVG began offering WOM or word-of-mouth marketing to our clients in 2003. Want to know more about how this [...]