Do you ever stop to look at how customers and clients experience your business? They interact with your business through the website, social media or a phone call, but what is their actual experience? How do they feel when they interact through these various points of communication? All too often we get caught up in Read More
Client Relationships
Marketing Health: Creating Health Communications Campaigns to Impact Behavior Change
Since the start of the pandemic, you’ve probably seen dozens of health communications messages. Maybe it was an advertisement for hand sanitizer, a doctor on television talking about the COVID vaccinations or variants, and discussions on continued mask wearing. In each of these instances, the purpose of the messaging or campaign is to get people Read More
Pitch Perfect: Four Tips to Get the Media to Use Your Pitch
It’s a technique that’s been used for years by public relations firms and marketing companies: pitch a news story idea or subject matter expert to a media outlet in the hopes that they’ll talk with and/or about your client in a positive light. It’s a proven method for helping to shape the public’s (or the Read More
Professional Development is Worth the Effort
I’ve long considered myself a lifelong learner. I’m passionate about constantly improving my skillset. I love the process and challenge of learning new things, and then figuring out how to apply them in various areas of my life. I get excited when I hear about a new conference, webinar or training I can participate in, Read More
The Engineering of Story Mining – Look Below the Surface & Have a Process in Place
I’ve had the opportunity to talk a lot about storytelling for several years. Storytelling is key to making sure your information is memorable. The question we get from many people is not just how we tell stories, but how we find them. The key is a process we call story mining. Just like mining for Read More
Storytelling for Nonprofits: Developing a Culture of Storytelling, Part 3
In part one and two of our series on storytelling for nonprofits, we talked about the impact of storytelling on the brain, its importance and a step-by-step process of how to create a good story. You may be wondering what’s next. Perhaps you are a one-person team, overwhelmed by the thought of trying to collect Read More
Storytelling for Nonprofits: How to Tell a Good Story, Part 2
As a nonprofit organization, it is important to communicate clearly. In fact, much of a nonprofit’s funding and support hinges on how clearly they can communicate the need. If you are not able to communicate the vision of your nonprofit and the difference you are making, it can impact the support of your current and Read More
Storytelling for Nonprofits: The Science Behind Storytelling, Part 1
I heard pounding on the outside door of my office. I looked outside to see a man shivering in the pouring rain. I opened the door to let him in. Water pooled on the floor – it was obvious he was soaked to the skin and had been in the rain all night. He looked Read More
Ready or Not, on the road again. The Travel Industry is Coming Back.
Globally, the pandemic hit all of us. In the business world, we experienced furloughs, layoffs, scope changes and stay-at-home orders. The travel industry, from the airlines and airports to hotels, resorts, destinations and conferences, took the brunt of that pullback. Nearly 100% of budgets and travelers were gone in an instant. Fast forward to today Read More
In 2020, You Need a Good, Flexible Backup Plan
One thing is certain this year — 2020 has been a year unlike any other. For many, certainty has turned to uncertainty as COVID-19 changed the business landscape in both the short- and long-term. For months, our normal communications for clients were anything but normal. Business meetings moved online. Offices became vacant as we worked Read More
Communicating in a Crisis
In these uncertain times, the news on the Coronavirus pandemic (COVID-19) is changing by the hour. New cases are announced, new borders are closed, and new health precautions are enacted. Terms like “social distancing” and “quarantine” have become mainstream, while home schooling has an entirely new definition as many schools have closed their doors in Read More
Why all Companies Need CSR—A Corporate Social Responsibility Program
Today, Corporate Social Responsibility (CSR) is more important than ever. In our increasingly socially conscious society, consumers and investors are making buying decisions based on the perceived priority of a company’s values. CSR has therefore become a key factor in branding your company and managing your reputation. What is Corporate Social Responsibility? The United Nations Read More