Viewing Tips for the Total Solar Eclipse

Viewing Tips for the Total Solar Eclipse

by Andy Likes, Senior Vice President

Short of living under a rock, everyone should know about this Monday’s eclipse.  The St. Louis region will have a front row seat for the event, if the meteorologists are right.  Here’s hoping for a mostly cloud-free view of the totality, but of course there are no guarantees.

Eye Safety

If you plan to view the eclipse Monday afternoon, you already know you need approved glasses (or risk permanent eye damage) to view the sun. Or, you could build one of those shoebox contraptions we built as kids to safely view it.  If you plan to take pictures, we have a few things you will want to know.

Camera Safety

If you have a camera, video camera or smartphone, it needs to wear glasses, too.  You’ll burn the lens if you take a photo or video without one.  If you are looking through the viewfinder, it can also damage your eyes.

Smartphone Shooting

If you plan to use a smart phone, turn it on its side to shoot horizontally.  You will get a larger, clearer image.  You won’t have a great zoom, it might be a little grainy, but you will at least see the eclipse and capture the moment in time. You shouldn’t need the filter during the totality, but it’s awfully hard to take the filter off and put it back on, maybe just soak in the moment and catch the photos and videos online afterward.

TVG Live Broadcast

If you do not live in one of the cities that will see the eclipse in full, TVG has you covered.  Our video production team will be broadcasting the eclipse live from our offices in Chesterfield, MO on TVG’s Facebook page, from the beginning to the end, so starting at 11:30am until the end.  Totality is expected in Chesterfield at 1:23pm CDT and should last for about 90 seconds.  Feel free to like/follow our page now, and join us live beginning Monday morning.

Here’s hoping for clear skies!

https://www.facebook.com/vandivergroup

TVG would love to help with your video needs, give us a call, email us or send us a note on Facebook.  We create videos long and short.

Cause Marketing Important to Millennials, Too

By Madeleine Smith

While the term “cause marketing” was coined in the 1970s, it’s become increasingly important today for companies to support a cause or sponsor a charity. If you want proof that cause marketing is on the rise, it’s in the numbers. Engageforgood.com tracks several consumer studies, all of which support the importance of cause marketing:

  • Cause sponsorship is reported to reach $2.06 billion in 2017, a projected increase of 3.6% over 2016 (IEG Sponsorship Report, 2016).
  • 33% of consumers are now choosing to buy from brands they believe are doing social or environmental good (Unilever Study, 2016).
  • 74% of employees say that their job is more fulfilling when they have a positive impact (Cone Communications Employee Engagement Study, 2016).
  • 80% of global consumers believe that businesses must play a role in addressing societal issues (Edelman Trust Barometer, 2016).

What’s most interesting is where Millennials factor into the picture.  A 2014 Cone Communications Digital Activism Study found that:

  • 74% of Millennials surveyed learn about a companies’ social or environmental business practices, versus the U.S. average of 54%.
  • 80% of Millennials were likely to donate to a cause after learning about it through an online source, versus the U.S. average of 63%.

However, Millennials are often portrayed as the “me” generation–selfish, entitled, lazy… Also, it seems every Millennial has had the talk with their grandparent about how, “back in the day, they had to actually read books to write research papers, and walk to school uphill both ways in the snow.” The bottom-line is that they think technology has made Millennials’ lives much more convenient, and we have it so much easier than they did.

That’s probably true to some extent.  Growing up with computers, cell phones, and technology has made things easier for some of us, but harder for others.

While I’m not walking to work in the rain or churning my own butter, I’m involved in my community. I’ve spent countless hours doing unpaid work for causes that I care about – and, after doing research, I know I’m not alone.

If you’re a business owner and you want to reach Millennials, consider supporting a cause or devoting pro-bono work to a non-profit. Cause marketing statistics show that it does pay off, no matter what side of the transaction you’re on.

Random Acts of Kindness, Inspired by Dr. King

Patty Olsen, Senior Project Manager

 

Celebrating Dr. Martin Luther King Jr. Day was more than just a single day of giving back to the community where I have lived, worked and flourished- it was an opportunity to model what principled citizenship looks like to my elementary-age son. Read more

Finding Solutions to Violent Crime in St. Louis

Donna Vandiver, President & CEO

 

TVG employees had a day of community service this year on Martin Luther King Day. Over the past several years, TVG has worked closely with the St. Louis Initiative to Reduce Violence (SIRV) to donate our time and services. Read more

Staying Healthy at the Workplace All Year Long

Laura Vandiver, VP of Research & Strategic Insight

 

Research shows that about six weeks into any given year is around the time when (you guessed it) most people fall off of their New Year’s resolution fitness goals. It’s hard to keep fitness goals going when the days are short and cold. But, there are lots of things you can do during your work day to help improve your overall health and wellness. Read more

Surging Waters: My Community Submerged

Patty Olsen, Senior Project Manager

 

On December 29, 2015, floodwaters started moving into my Eureka community at a rate higher than any previous floods in recent history. As a resident, I was fortunate that my only flood story was spending three days at home on an “Island” with no way in or out of our subdivision as the floodwater crept around from all sides. Read more

Open Door, Open Heart

Abbey Theban, Assistant Account Executive

 

I remember the day we brought my dog home from the animal shelter. We walked into the shelter – dogs were barking loudly, it was smelly and dimly lit, and as an eight-year-old, I remember feeling very overwhelmed. We walked up to a kennel where a small black and white border collie puppy had her nose pressed through the bars, tail wagging furiously, trying with all her might to break down the bars to get to us. Read more

The Impact of the Flood

Jesse Selz, Graphic Designer

 

If you haven’t already heard about the current devastation caused by the historic Meramec River flooding in St. Louis that occurred in the days leading up to the New Year, there are endless numbers of articles and online sources that discuss the details. However, this blog will be focused on a micro perspective of this natural disaster, and the personal impact the floodwaters has had on my family and me. Read more

The Overlooked Side of Charitable Giving

Laura Vandiver, VP of Research & Strategic Insight

 

Having worked with nonprofit organizations for a large portion of my career—both inside and as a board member—I know that it takes a wide variety of resources to keep programs and services going. And in most cases, there is never enough funding to get everything done. That’s why here at The Vandiver Group, it was so important for us to give back to our community through a day of service. We each chose an organization to donate time to on Martin Luther King Day this year. Read more

Giving Tuesday is the New Black (Friday)

Melissa Breer, Account Executive

For the past several years, Black Friday sales have been starting earlier, with many stores offering sales days before Thanksgiving and stores now opening on Thanksgiving. Read more

Sustainability: In order to walk the walk, I figured I had to ride the ride

Joe Bonwich, Director of Content Strategy

 

I’ve generally considered myself an environmentalist, and soon after I joined TVG, I began working with the team that supports our sustainability practice. At that time, however, outward appearances might have led people to believe that I didn’t care much about my carbon footprint. Three of our four family vehicles got 12, 16 and 17 miles per gallon, respectively. Read more