The Importance of Media Literacy in the Age of “Fake News”

Donna Vandiver, President & CEO

Laura Vandiver, VP of Research & Strategic Insight

Long before there was “fake news”, there was disinformation, propaganda and censorship. Many Americans are able to evaluate and decide if something they are reading is real or not, but many also have difficulty discerning “fake” news from actual, factual information, especially when false stories can be shared in an instant across the globe via social media channels. Read more

Celebrate “Silly” Questions Every Day, but Especially This Week

Donna Vandiver, President & CEO

According to Parade magazine, September 28 is “Ask a Stupid Question” day. When Marilyn vos Savant was asked if there was such a thing as a stupid question, she replied, “Yes”. Read more

7 Tips to Make the Most Out of Your Internship

Katie Miller, Assistant Account Executive

 

There’s no denying it- internships play a vital role in your college career. They provide connections and valuable experience that can ultimately lead to landing a job post-graduation. If you’ve never had an internship before, it is okay to be nervous and unsure of what to expect. Having recently moved up from intern to entry level employee, the ins and outs of interning are fresh in my mind. Don’t worry, I’m here to help. Read more

7 Tips to Fix Your Creative / Writer’s Block at Work

Jesse Selz, Graphic Designer

 

It doesn’t matter who you are or what you do, we all get it every once in a while. You’re at the office working on something and your mind goes blank. You can’t write, you can’t think, and in the moment, you have no idea what to do. Here are a few helpful exercises I like to do when I feel a creative block coming on: Read more

Hearts and Heads in the Shampoo Aisle

Rich McEwen, Senior Associate

 

Marketing is tough in today’s consumer environment. Marketers continually need to find new ways of getting shoppers’ attention and making an emotional connection with them. Read more