Ever had a bad experience with a company? Maybe Amazon shipped you the wrong item or your flight was delayed. Maybe you waited way too long in the Starbucks drive-thru. Where’s the first place you take your complaint? According to Sprout Social, 75% of customers believe that social media has equipped them to interact with Read More
Social Media
Is TikTok Right for Your Brand?
At the end of 2019, pre-Covid, when I could walk into my manager’s office, I declared, “I want to make a TikTok account for our brand.” My manager at the time was a bit more hesitant. How did we know TikTok was going to be or stay relevant? Sure, more brands were getting on the Read More
Giving Tuesday: Creating a Successful Campaign
Giving Tuesday. You may have heard of it, but you’re not sure what it is. It started in 2012 as a day to encourage anyone and everyone to give. Since then, it has grown into the biggest giving movement in the world. Following Black Friday and Cyber Monday, Giving Tuesday encourages individuals, organizations, and families Read More
Communications Audits Explained: Part 2 – Communication Strategy
By TVG Staff So, you’re re-thinking your company’s communications strategy. Let’s say that you started with the social media audit, but now it’s time to consider other things to make your efforts more successful and achieve the goals you’ve outlined for your communications strategy. Meetings, emails, calls, texts and press releases can all be part Read More
Communications Audits Explained: Part 1- Social Media
By TVG Staff When people unaware of your company look you up, one of the first things they’ll find are your social media profiles. With that in mind, it’s important to make sure that your social media is up-to-date and accurately represents your company’s goals and culture. To make the most of social media platforms, Read More
Snapchat’s Fantastic Filters and How to Use Them
It may seem counter-intuitive to think that Snapchat, notable for its vanishing messages and stories, could have a lasting impact on an audience. Yet brand after brand have showcased their products on the app, vying for the attention of the social network’s 188 million users. While the pictures themselves may not last long, the impression Read More
How to Find Your Brand Voice
Creating a Voice for Your Brand To any developing writer, the goal of establishing their “voice” is one that is both all-important and extremely confusing. The term “voice” is often thrown around without any explanation about what it means, or how a writer can work to make theirs consistent and unique. Voice can be complicated Read More
The Vandiver Group’s Top Five PR Moments of 2017 (Part 2 of 2)
The Vandiver Group’s Best PR Moments of 2017: Part Two By TVG Staff In Part One of this blog series (click here to catch up if you missed it) we highlighted three “Best PR Moments of 2017” for some iconic global brands. For the final two “Best PR Moments,” we wanted to share some of Read More
The Vandiver Group’s Top Five PR Moments of 2017 (Part 1 of 2)
The Vandiver Group’s Best PR Moments of 2017: Part One By TVG Staff Since we’ve entered 2018, we thought it would be fun to list out our favorite PR moments of 2017. Some of these moments are bona fide PR crises, some of them are marketing campaigns, and some are social movements. Some had a Read More
What in the World are We Gonna Do with 280 Characters?
Are 280 Characters Too Many? By Heather Murdick and Andrew Woodcock If someone asked me what I think about when someone mentions Twitter, I know what I’d say: Trump tweets, controversy over fake accounts, and 140 characters. Well, as many of you already know, one of those things has changed in the last week. On Read More
Viewing Tips for the Total Solar Eclipse
Viewing Tips for the Total Solar Eclipse By Andy Likes, TVG Senior Vice President Short of living under a rock, everyone should know about this Monday’s eclipse. The St. Louis region will have a front row seat for the event, if the meteorologists are right. Here’s hoping for a mostly cloud-free view of the totality, Read More
Millennials in the Digital Space
“How Do I Reach These Kids?”: Millennials in the Digital Space By Nathan Shryock, TVG Manager of Digital Strategy The Millennial generation has adopted a very unique habit of forming digital communities. These communities are made up of online social groups of people that share a common interest and are often tied to a person’s identity. Read More