Think Typos Don’t Matter? Think Again.

more than an typo, red pencil circles the typoI overheard a conversation the other day while working out at the gym. A woman I had seen there before- let’s call her Cindy- was telling someone about how she works in PR. Cindy was annoyed that her client called her, upset, because her name was misspelled in an article in the local business journal. “I have to tell people all the time that this is PR, not ER.” Cindy mused. “It’s not my emergency! A typo is not that big of a deal.” Oh, but it is Cindy.

Accuracy is extremely important in our field. Not only do we have to manage our clients’ reputations in the media, we also have to make sure the facts are correct and that we’re telling their story in a meaningful and impactful way. A single error could mean a devastating blow to a corporate reputation, and gives fodder to the rumor mill. And yes, typos matter. Especially when it’s your client’s name! Typos in your media releases indicate sloppy work. You always need to proofread your work before you submit it. Yes, an occasional error can happen – we are only human after all. But I’m talking about the errors that occur from just not caring very much about the ramifications of these seemingly small mistakes. You have to care. Our clients depend on us to care. And they deserve to have the highest quality work at all times.

How can you avoid these kinds of errors? Here are a few simple tips:

  1. Have a team of people who proofread documents before they go out the door. The more sets of eyes you have on that important release for a client, the better.
  2. Always use the spellcheck and grammar tools in your word processing program as another layer of protection.
  3. Sometimes it helps to print your document and read it on paper to catch errors. Computer screens make our eyes tired and less able to find simple errors.
  4. Try reading your document out loud. This can help you find errors in verb tense, especially, and it will help you decide if you are conveying the message you mean to convey.

Accuracy matters. Our clients depend on us to get it right. And when they look good, we know we’ve done the best job we can possibly do for them. It’s kind of a big deal!

Are You Creative? Of Course!

Amy Crump, CFO

Have you ever heard someone say they were not creative? They may go on to explain they can’t paint, draw, play an instrument, etc. However, creativity takes many forms, and everyone has the ability to be creative in their own way. Creativity also shows up in our daily lives in very interesting ways. Read more

7 Tips to Make the Most Out of Your Internship

Katie Miller, Assistant Account Executive

 

There’s no denying it- internships play a vital role in your college career. They provide connections and valuable experience that can ultimately lead to landing a job post-graduation. If you’ve never had an internship before, it is okay to be nervous and unsure of what to expect. Having recently moved up from intern to entry level employee, the ins and outs of interning are fresh in my mind. Don’t worry, I’m here to help. Read more

7 Tips to Fix Your Creative / Writer’s Block at Work

Jesse Selz, Graphic Designer

 

It doesn’t matter who you are or what you do, we all get it every once in a while. You’re at the office working on something and your mind goes blank. You can’t write, you can’t think, and in the moment, you have no idea what to do. Here are a few helpful exercises I like to do when I feel a creative block coming on: Read more

Corporate Lingo: Don’t Let Buzzwords Dominate Your Vocabulary

Laura Vandiver, VP of Research & Strategic Insight

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As an anthropologist, I am often keenly aware not only of how people behave in various situations, but what they say. Different social groups often have very specific linguistic styles. For instance, take my triathlon club. Unless you are actively training for a triathlon, you probably have no idea what terms like FTP, power meter, pull buoy, bonk, brick, long course, taper or transition mean. Read more

Want to Make a Good Impression? Start with your Email!

Amy Crump, CFO

 

What’s that saying? You never get a second chance to make a good first impression? There are lots of first impression opportunities that may come to mind, like a first date or a job interview, for instance. Read more

Ain’t it Fun Living in the Real World?

Abbey Theban, Assistant Account Executive

 

So – yo635842009994835560-1369895479_friends-anniversary-mainu’re getting ready to graduate from college! I extend my hand in congratulations and offer you some wise words as you begin this new phase of your life: “Welcome to the real world. It sucks. You’re gonna love it!” – Friends (1994).

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Typography Matters: Part 2 of 2

Jesse Selz, Graphic Designer

 

“From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.”

– Adrian Frutiger

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There is No Room for the ‘Comfort Zone’

Michelle Strong, Senior Account Executive

 

What is the ‘comfort zone’? Merriam Webster defines it as a place, situation or level where someone feels confident and comfortable. So, what’s the problem? Often, it becomes the place where nothing gets accomplished, dreams aren’t realized and the status quo reigns supreme. Read more

Sustainability: In order to walk the walk, I figured I had to ride the ride

Joe Bonwich, Director of Content Strategy

 

I’ve generally considered myself an environmentalist, and soon after I joined TVG, I began working with the team that supports our sustainability practice. At that time, however, outward appearances might have led people to believe that I didn’t care much about my carbon footprint. Three of our four family vehicles got 12, 16 and 17 miles per gallon, respectively. Read more

Life in the PR Fast Lane

Andy Likes, Vice President

 

The life of a PR professional is never dull. Our days are never the same twice and we get to do some pretty fantastic things for our clients. Last Saturday night, I got to experience “Life in the Fast Lane” while doing PR and social media for our client, the 38th Read more

5 Ways to Improve Your Social Media Presence

TVG Staff

 

With so much content online, how does your company stand out from the pack? The rapid growth of brands using social networks such as Facebook, Twitter, LinkedIn, and Instagram means that to stand out you need to put Read more