When it comes to crisis communications and image/reputation management, it’s not a matter of if you’ll need it, it’s when. Crisis issues happen every day. And, frequently, clients are not prepared for them. From large corporations to small non-profits, TVG has helped clients during every stage of a crisis — pre-event, mid-event, and post-event. We design a structured crisis plan with roles and responsibilities, provide strategic counsel, media management, social flow, and more. After a crisis, clients often need training, reputation management, and communications to help keep the impact minimal or to rebuild their reputation.
By implementing a crisis communications plan before a crisis occurs, you save time, money and frustration.
Planning ahead saves time, as it’s easier to write a plan and use it as your guide when bad things happen. Winging it is never recommended. Planning takes preparation and time, but it’s a fraction of the time you would spend on a crisis when you’re in the middle of it. Having a succinct, understandable plan is key to rebuilding your reputation when the crisis is over.
Having the right messages that are timely and well-delivered helps build trust with employees, the media and the public, no matter what the issue may be. Holding back information because you don’t know everything about a situation may seem prudent, but it’s not always the best way to handle a crisis. Give the information you can and tell people you’ll come back when you have more. It’s like ripping off a bandage – it might hurt initially, but the quicker you respond, the quicker the crisis can be contained. Ultimately you want to get from crisis to post-event stage, so you can rebuild your reputation as quickly as possible.
TVG has helped companies in all three stages of a crisis for more than 20 years. Are you ready to tackle a potential crisis?
TVG is a charter partner of PROI Worldwide’s Global Crisis Team which helps clients in more than 90 countries handle crisis communications 24 hours a day. For more information about Crisis Communications and Image/Reputation Management, email us at firstname.lastname@example.org or call at (314) 991-4641.