Developing a strong logo doesn’t happen overnight, and creating a visual mark is more complex than most people realize. The mark must be appealing, appropriate for the intended audience, distinct (memorable), simple and versatile. The logo also must be adaptable to the various design applications where it will be used. Creating a logo requires a Read More
career
Why I Joined The Vandiver Group
I’ve worked in both the corporate and agency world as a graphic designer. Fresh out of school, I started as a graphic designer and photographer for a hockey and lacrosse retailer. For a new designer, that job was awesome! I was able to take a concept and run with it. I would shoot the ads Read More
TVG’s 2017 Day of Service: St. Patrick Center
What Are You Doing For Others? TVG Day of Service By Andy Likes, TVG Senior Vice President For more than 20 years, TVG has been giving back to clients in St. Louis and across the country. When you look at dollars and hours donated over that time, our firm and our employees have given more than $3 Read More
College Athletes in the ‘Real World’: What Lacrosse Taught me about Work Ethic, Leadership and Accepting Challenges
College Athletes in the ‘Real World’ By Annie Spewak, TVG Intern Up until a year ago, my life revolved around lacrosse. My dedication to the game often dictated everything I did from my social life to my class schedule, but it also earned me a scholarship to play Division I in college. Over the years, Read More
So, You Want to Start a Blog…
So, You Want to Start a Blog… By Katie Miller, TVG Account Executive So, you want to start a blog? If you answered “yes” to this question, chances are you follow several blogs that have made you think, “I want to do that!” Whether they’re about food, travel, fitness, fashion and beauty, or pets, a Read More
The Art and Science of the Exhibit Hall: Presentation Skills for Conferences
Presentation Skills for Conferences By Andy Likes, TVG Vice President How many of you have been to a conference in the last year? You probably remember lots of helpful breakout sessions and keynote speakers you’d love to hear again. Now what about the exhibit hall? The Art and Science of the Exhibit Hall: Presentation Skills Read More
Make Kindness a Habit
Kindness By Laura Vandiver, TVG VP of Research & Strategic Insight The election is finally over, and the holiday season is upon us. How are you feeling after more than a year of contentious campaigning, mudslinging, angry rhetoric and political commercials? Drained? Stressed? Maybe a little mean? Make Kindness a Habit October 10th, 2017Heather James
Millennial and Baby Boomer Share Office Space, Hilarity Ensues
Baby Boomers vs. Millennials By Patty Olsen, TVG Senior Project Manager and Baby Boomer We hear a lot about Millennials in the media these days, but not so much what it’s like to work next to one. From my perspective as a Baby Boomer, it seems we have plenty to learn from one another. Millennial Read More
7 “Motivational” Quotes to Get You Through the Work Week
7 “Motivational” Quotes to Get You Through the Work Week By Abbey Theban, TVG Account Executive Motivation comes in all forms—a great book, an insightful blog post, words of wisdom from a mentor, or in this case, some really tweet-worthy quotes. Take a few minutes from your work day to get inspired by these off-beat Read More
Refocus at Work after Summer Vacation
Refocus at Work after Summer Vacation By Laura Vandiver, TVG VP of Research and Strategic Insight Ah, summertime…the magical few months when most Americans tend to travel and relax on family vacations. I just returned from a glorious week in the mountains of Colorado, but now it’s time to refocus on work and attack my Read More
Making the Most Out of Your Weekend: 8 Ways to Recharge and Get Motivated for the Upcoming Week
8 Ways to Recharge and Get Motivated for the Upcoming Week By Katie Miller, TVG Assistant Account Executive What are you doing this weekend? Will those activities lead to a better work week? If you feel more tired on Mondays, lack motivation during the week or are in serious need of a pick-me-up, here are Read More
10 Things You Need to Know If You Work with Millennials
Working with Millennials: 10 Things to Know By Abbey Theban, TVG Account Executive As a millennial in the communications field, I know how much every brand, organization and corporation wants to get inside our heads. 10 Things You Need to Know If You Work with Millennials November 14th, 2017Heather James