05 Mar 2019

Sticky Post By Heather James Posted in Advertising, Creative, Marketing, Public Relations Industry, Uncategorized Permalink

Five Cause Marketing Campaigns that Made Waves in 2018

Sticky Post By Heather James On March 5, 2019

by TVG Staff Every year, we see public relations campaigns that have a big impact on society. When campaigns combine philanthropic efforts with awareness– also called cause marketing– they can make major waves in our lives. Many businesses had a great year in 2018 for not only ‘talking the talk’ but also ‘walking the walk.’   Here are five of our favorite cause marketing campaigns from 2018:  McDonald’s Flip Day for International Women’s Day    McDonald’s Read More

06 Apr 2017

Sticky Post By Heather James Posted in Communication, Community Outreach, Marketing, Millennials, Public Relations Industry Permalink

Cause Marketing is Important to Millennials, Too

Sticky Post By Heather James On April 6, 2017

Cause Marketing & Millenials By Madeleine Smith The term “cause marketing” was coined in the 1970’s. However, it’s increasingly important today for companies to support a cause or sponsor a charity. If you want proof that cause marketing is on the rise, it’s in the numbers. Engageforgood.com tracks several consumer studies, all of which support the Read More