In these uncertain times, the news on the Coronavirus pandemic (COVID-19) is changing by the hour. New cases are announced, new borders are closed, and new health precautions are enacted. Terms like “social distancing” and “quarantine” have become mainstream, while home schooling has an entirely new definition as many schools have closed their doors in Read More
Public Relations
Coronavirus and Crisis Communications
By Andy Likes, Senior Vice President at The Vandiver Group in St. Louis, Missouri As global anxiety grows over the quick spread of a strain of coronavirus, or COVID-19, we seem to forget we’ve been here before. While coronavirus is a new (novel) respiratory illness, that can be both serious and deadly, the threat of global Read More
Do Your Research FIRST!
By Laura R. Vandiver, Senior Research Strategist I can’t tell you how many times clients come to me and say “We launched a blog but we’re not getting any response from our target group,” or, “We have been offering our new product for several months, but our marketing efforts are falling flat.” The first question Read More
TVG Earns Three Communicator Awards in 2019 Competition
The Vandiver Group (TVG) has won three 2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More
What’s the Buzz? Part 3: Branding/Creative Buzzwords
What’s the Buzz? Part 3: Branding/Creative Buzzwords By TVG Staff Branding and creative departments within agencies use their own language, which can seem complicated to those outside of the field. Understanding these buzzwords can help you better communicate what your company needs for branding, or what #PRpros are trying to tell you. We’ve created a Read More
Part 1: PR Buzzwords
by TVG Staff The business world is notorious for using jargon and industry-specific language, and PR is no exception. Understanding this can help you better communicate what your company needs, or what your communication professionals are trying to tell you. Here at TVG, we’ve created a glossary of common terms used in the world of Read More
How to Find Your Brand Voice
Creating a Voice for Your Brand To any developing writer, the goal of establishing their “voice” is one that is both all-important and extremely confusing. The term “voice” is often thrown around without any explanation about what it means, or how a writer can work to make theirs consistent and unique. Voice can be complicated Read More
TVG Celebrates 25th Anniversary
Changes over the years In the winter of 1998, most of the world was buzzing about the ongoing Winter Olympic Games being held in Nagano, Japan. But the Vandiver Group was buzzing with a different sort of news—the first community newsletter, Updates, had been written and printed for distribution. At the Olympics, the U.S. took Read More
The Power of Public Speaking
By Andy Likes, Senior Vice President, The Vandiver Group It’s one of those things that’s typically not on someone’s bucket list; get up in front of an audience and “say a few words.” There mere thought of public speaking creates anxiety and strikes fear into the hearts of most people. In fact, it’s one of Read More
The Big Game: A PR Perspective
The Big Game: A PR Perspective While The Big Game had slightly less viewers than previous years, a whopping 111.3 million people tuned in to watch the Philadelphia Eagles’ victory over the New England Patriots. We TVGers were part of that statistic, watching from our homes with our friends and family. Many thought the game Read More
The Vandiver Group’s Top Five PR Moments of 2017 (Part 1 of 2)
The Vandiver Group’s Best PR Moments of 2017: Part One By TVG Staff Since we’ve entered 2018, we thought it would be fun to list out our favorite PR moments of 2017. Some of these moments are bona fide PR crises, some of them are marketing campaigns, and some are social movements. Some had a Read More
What in the World are We Gonna Do with 280 Characters?
Are 280 Characters Too Many? By Heather Murdick and Andrew Woodcock If someone asked me what I think about when someone mentions Twitter, I know what I’d say: Trump tweets, controversy over fake accounts, and 140 characters. Well, as many of you already know, one of those things has changed in the last week. On Read More