24 Apr 2020

Sticky Post By TVG Staff Posted in Crisis Communication, Current Events, Research Permalink

Research in the Time of COVID-19

Sticky Post By TVG Staff On April 24, 2020

Research is often defined as “the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.” While busy executives often understand the importance of research, the response to the suggestion of it often plays out like this: “We know research is valuable and we should conduct it Read More

10 Jul 2019

Sticky Post By Heather James Posted in Public Relations Industry, Research Permalink

Do Your Research FIRST!

Sticky Post By Heather James On July 10, 2019

By Laura R. Vandiver, Senior Research Strategist I can’t tell you how many times clients come to me and say “We launched a blog but we’re not getting any response from our target group,” or, “We have been offering our new product for several months, but our marketing efforts are falling flat.” The first question Read More

06 Apr 2017

Sticky Post By Heather James Posted in Communication, Community Outreach, Marketing, Millennials, Public Relations Industry Permalink

Cause Marketing is Important to Millennials, Too

Sticky Post By Heather James On April 6, 2017

Cause Marketing & Millenials By Madeleine Smith The term “cause marketing” was coined in the 1970’s. However, it’s increasingly important today for companies to support a cause or sponsor a charity. If you want proof that cause marketing is on the rise, it’s in the numbers. Engageforgood.com tracks several consumer studies, all of which support the Read More