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The Elusive Subject Matter Expert

Here at TVG, we often say, it’s not a matter of if a crisis happens; it’s when. COVID-19 is here, the crisis is continuing, and the effects are felt by everyone around the world. The media is covering the crisis every day from every angle. Traditional media pitching of stories is tabled for now, in Read More

What Coronavirus Means for your E-commerce Business

As a partner of PROI Worldwide, TVG has access to hundreds of other PR professionals across the globe. One of our partners in Thailand, Midas PR, is a guest on our blog today. Read below what the coronavirus means for those with e-commerce business. As the coronavirus continues to spread and wreak havoc on businesses Read More

Communicating in a Crisis

In these uncertain times, the news on the Coronavirus pandemic (COVID-19) is changing by the hour.  New cases are announced, new borders are closed, and new health precautions are enacted. Terms like “social distancing” and “quarantine” have become mainstream, while home schooling has an entirely new definition as many schools have closed their doors in Read More

Coronavirus and Crisis Communications

By Andy Likes, Senior Vice President at The Vandiver Group in St. Louis, Missouri As global anxiety grows over the quick spread of a strain of coronavirus, or COVID-19, we seem to forget we’ve been here before. While coronavirus is a new (novel) respiratory illness, that can be both serious and deadly, the threat of global Read More

Sleeping Outside in a Cardboard Box: My Experience Raising Awareness for the Homeless

How TVG Helped Raise Awareness for the Homeless By Bailie Moore, Senior Account Executive at The Vandiver Group in St. Louis, Missouri Around MLK Day each year, TVG supports a day of service for staff members. Staffers choose a nonprofit and spend the day volunteering at that organization. I kept waking up. I just couldn’t seem Read More

Why all Companies Need CSR—A Corporate Social Responsibility Program

Today, Corporate Social Responsibility (CSR) is more important than ever. In our increasingly socially conscious society, consumers and investors are making buying decisions based on the perceived priority of a company’s values. CSR has therefore become a key factor in branding your company and managing your reputation. What is Corporate Social Responsibility? The United Nations Read More

Get the Picture

So you’re having an event. You’ve sent the invitations, ordered the food and beverages and booked the space. But what about photos and video? Sometimes, this is an afterthought or a low priority. But it shouldn’t be. Making sure you have photos and video can have a number of benefits — some not so apparent. Read More

TVG Favorite Staff Recipes – Traditional Thanksgiving Recipes

In honor of Thanksgiving this week, the TVG staff decided to share their favorite recipes. If you missed the last two days of recipes, read all about them here: TVG’s Favorite Guilt-Free Recipes and TVG’s Drinks, Appetizers, & Dessert.  Today, enjoy our favorite traditional Thanksgiving recipes as you get ready for the holidays!   Amy Read More

TVG Favorite Staff Recipes – Drinks, Appetizers, & Dessert

In honor of Thanksgiving this week, the TVG staff decided to share their favorite recipes over the next few days. Enjoy our favorite drinks, appetizers, and dessert as you get ready for the holidays!   Ryan Stiles This is my favorite drink around the holidays time. Just add in a little extra vodka whenever needed, Read More

TVG Favorite Staff Recipes – Guilt-Free

In honor of Thanksgiving this week, the TVG staff decided to share their favorite recipes over the next few days. Enjoy these guilt-free recipes as you get ready for the holidays!   Donna Vandiver The kale salad is a family favorite, plus it’s easy to make and even better the second day! Kale Salad with Read More

Giving Tuesday: Creating a Successful Campaign

Giving Tuesday. You may have heard of it, but you’re not sure what it is. It started in 2012 as a day to encourage anyone and everyone to give. Since then, it has grown into the biggest giving movement in the world. Following Black Friday and Cyber Monday, Giving Tuesday encourages individuals, organizations, and families Read More