We should have seen this coming. In the February, 1982 issue of National Geographic magazine, the cover was a photo that included images of the pyramids in Egypt. Just one problem. One of the pyramids was not where it was supposed to be. Because the original photograph was shot horizontally, and the cover is vertical, Read More
Are You Memorable? If You Can Tell a Good Story, Chances are Yes!
Think about the last time you went to a convention or conference. What was the most memorable part? Was it a speaker, a certain booth or a sponsor giveaway? If you remember certain things but not others, it may be because you didn’t find the rest of the items memorable At TVG, we coach our Read More
How to Create a Compelling External Newsletter
External Company Newsletters: A Guide Last month we talked about internal company newsletters and what your employees want to know. Now, it’s time to think about your external company newsletter. But where do you start? First things first. Think about your audience- the community around you, the people who are connected to your company, and Read More
Do Your Research FIRST!
By Laura R. Vandiver, Senior Research Strategist I can’t tell you how many times clients come to me and say “We launched a blog but we’re not getting any response from our target group,” or, “We have been offering our new product for several months, but our marketing efforts are falling flat.” The first question Read More
Internal Company Newsletters – What Do Your Employees Want to Know?
by TVG Staff Employees like to be in the know when it comes to their company. Having an internal newsletter can help employees feel valued and increase productivity in the workplace. Here are a few things that are helpful to include in an internal company newsletter: Company News What has the company been up to? Read More
TVG Earns Three Communicator Awards in 2019 Competition
The Vandiver Group (TVG) has won three 2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More
Five Cause Marketing Campaigns that Made Waves in 2018
by TVG Staff Every year, we see public relations campaigns that have a big impact on society. When campaigns combine philanthropic efforts with awareness– also called cause marketing– they can make major waves in our lives. Many businesses had a great year in 2018 for not only ‘talking the talk’ but also ‘walking the walk.’ Here are five of our favorite cause marketing campaigns from 2018: McDonald’s Flip Day for International Women’s Day McDonald’s Read More
What’s the Buzz? Part 3: Branding/Creative Buzzwords
What’s the Buzz? Part 3: Branding/Creative Buzzwords By TVG Staff Branding and creative departments within agencies use their own language, which can seem complicated to those outside of the field. Understanding these buzzwords can help you better communicate what your company needs for branding, or what #PRpros are trying to tell you. We’ve created a Read More
Buzzwords Blog Series, Part 2: Social Media Buzzwords
by TVG Staff Social media doesn’t have to be intimidating or scary. People use social media to communicate authentically and immediately with audiences. However, there are many words and terms in social media that may be confusing. Here at TVG, we’ve created a glossary of common terms from the world of social media to help Read More
Five FREE New Year’s Resolutions
New Year, New Habits: Five FREE New Year’s Resolutions By TVG Staff A new year brings new opportunities to better yourself. Although weight loss supplements and gym memberships are out there, they won’t be as easy on your budget as these five New Year’s Resolutions that won’t cost you a dime. Read Everyday We subscribe Read More
Part 1: PR Buzzwords
by TVG Staff The business world is notorious for using jargon and industry-specific language, and PR is no exception. Understanding this can help you better communicate what your company needs, or what your communication professionals are trying to tell you. Here at TVG, we’ve created a glossary of common terms used in the world of Read More
Communications Audits Explained: Part 2 – Communication Strategy
By TVG Staff So, you’re re-thinking your company’s communications strategy. Let’s say that you started with the social media audit, but now it’s time to consider other things to make your efforts more successful and achieve the goals you’ve outlined for your communications strategy. Meetings, emails, calls, texts and press releases can all be part Read More