Five FREE New Year’s Resolutions

New Year, New Habits: Five FREE New Year’s Resolutions By TVG Staff A new year brings new opportunities to better yourself. Although weight loss supplements and gym memberships are out there, they won’t be as easy on your budget as these five New Year’s Resolutions that won’t cost you a dime. Read Everyday We subscribe Read More

Sales: The Forgotten PR Skill

By Laura Vandiver, TVG Senior Research Strategist There are many skills required to be a fantastic PR practitioner. Great communication skills, of course, top the list. But it also helps to have social media savvy, be a crisis navigation expert, understand the media and how to deal with them, be a fantastic writer, and also Read More

Ready for Takeoff: LaunchCode and TVG Partnership

Ready for Takeoff: LaunchCode and TVG Partnership By TVG Staff It’s predicted that one million programming jobs will be left unfilled by 2020. Every year, The Vandiver Group partners with a local business or organization and offers pro bono public relations services. From social media management, market research, media training and storytelling classes, to internal Read More

Bridging the Gap: Understanding Cultural Differences

The Importance of Understanding Cultural Differences By Andrew Woodcock, TVG Account Executive There’s a phrase in Russian that closely corresponds to one in English: “mir tyesen.”  Word for word, this phrase means “the world is tight,” but the base meaning is closer to our phrase “it’s a small world.” Modern communication technology is bringing the Read More

The Plague of Viral Marketing

The Red Swimsuit Phenomena: The Plague of Viral Marketing By Madeleine Smith On Wednesday, May 4, Sunny Co Clothing posted a picture on Instagram of a red swimsuit. If you posted the picture of the swimsuit on your Instagram within 24 hours, you were promised the same suit delivered free to your doorstep! While shipping and Read More

The Business of Storytelling

The Business of Storytelling By Andy Likes, TVG Senior Vice President Over the last 11+ years in PR, I’ve had the opportunity to work with nearly every type of subject matter expert, including doctors, engineers, lawyers, financial planners and everything in between. One thing is certain with subject matter experts- they know their job and Read More

Random Acts of Kindness, Inspired by Dr. King

Random Acts of Kindness: TVG Day of Service By Patty Olsen, TVG Senior Project Manager Celebrating Dr. Martin Luther King Jr. Day was more than just a single day of giving back to the community where I have lived, worked and flourished. It was an opportunity to model what principled citizenship looks like to my elementary-age Read More

New Business Connections that Last: Building a Bridge

New Business Connections that Last: Building a Bridge By Laura Vandiver, TVG VP of Research & Strategic Insight It’s a competitive world out there. It’s more difficult than ever to make first impressions memorable, especially when your potential new business targets are already being pitched by multiple agencies and vendors. How do you get their Read More

The Reality of Crisis Communications

The Reality of Crisis Communications By Andy Likes, TVG Vice President Throughout my 20+ years in broadcast journalism and public relations, unfortunately I’ve seen my share of crisis issues. They happen every single day. I tell my crisis communications training classes that it’s not a matter of “if” a crisis happens, but “when.” The Reality Read More

Want to Understand Someone? Be a Better Listener!

How to Be a Better Listener By Amy Crump, TVG CFO “Knowledge speaks, but wisdom listens.” – Jimi Hendrix With so many things clamoring for our attention these days- technology, multitasking, social media and other distractions—it has become more difficult to be a good listener. Want to Understand Someone? Be a Better Listener! November 14th, Read More

Building Client Relationships for Business Success

Building Client Relationships for Business Success By Laura Vandiver, TVG VP of Research & Strategic Insight We all want to have success in our work lives. But, if you ask 30 people what success means to them, you’re likely to get 30 different answers. At the heart of all these definitions of success, however, will Read More