To say we are living in crazy, unprecedented, and uncertain times is an understatement. The COVID-19 pandemic has changed routines, pushed the limits of technology, and forced many families to say goodbye to loved ones from afar. There is nothing easy about a crisis. Nothing. There’s never enough time, never enough resources and never enough Read More
Communication
Lights, Camera, Video Call!
If you’re like most people, you’ve have had a chance to sit in on a WebEx or Zoom video conference, but chances are you’ve never used the camera feature. With quarantines and social distancing in place for the foreseeable future, working from home is the new normal. That’s thrust platforms like Facetime, WebEx and Zoom Read More
The Elusive Subject Matter Expert
Here at TVG, we often say, it’s not a matter of if a crisis happens; it’s when. COVID-19 is here, the crisis is continuing, and the effects are felt by everyone around the world. The media is covering the crisis every day from every angle. Traditional media pitching of stories is tabled for now, in Read More
Sleeping Outside in a Cardboard Box: My Experience Raising Awareness for the Homeless
How TVG Helped Raise Awareness for the Homeless By Bailie Moore, Senior Account Executive at The Vandiver Group in St. Louis, Missouri Around MLK Day each year, TVG supports a day of service for staff members. Staffers choose a nonprofit and spend the day volunteering at that organization. I kept waking up. I just couldn’t seem Read More
Why all Companies Need CSR—A Corporate Social Responsibility Program
Today, Corporate Social Responsibility (CSR) is more important than ever. In our increasingly socially conscious society, consumers and investors are making buying decisions based on the perceived priority of a company’s values. CSR has therefore become a key factor in branding your company and managing your reputation. What is Corporate Social Responsibility? The United Nations Read More
Get the Picture
So you’re having an event. You’ve sent the invitations, ordered the food and beverages and booked the space. But what about photos and video? Sometimes, this is an afterthought or a low priority. But it shouldn’t be. Making sure you have photos and video can have a number of benefits — some not so apparent. Read More
Giving Tuesday: Creating a Successful Campaign
Giving Tuesday. You may have heard of it, but you’re not sure what it is. It started in 2012 as a day to encourage anyone and everyone to give. Since then, it has grown into the biggest giving movement in the world. Following Black Friday and Cyber Monday, Giving Tuesday encourages individuals, organizations, and families Read More
Are You Memorable? If You Can Tell a Good Story, Chances are Yes!
Think about the last time you went to a convention or conference. What was the most memorable part? Was it a speaker, a certain booth or a sponsor giveaway? If you remember certain things but not others, it may be because you didn’t find the rest of the items memorable At TVG, we coach our Read More
How to Create a Compelling External Newsletter
External Company Newsletters: A Guide Last month we talked about internal company newsletters and what your employees want to know. Now, it’s time to think about your external company newsletter. But where do you start? First things first. Think about your audience- the community around you, the people who are connected to your company, and Read More
Internal Company Newsletters – What Do Your Employees Want to Know?
by TVG Staff Employees like to be in the know when it comes to their company. Having an internal newsletter can help employees feel valued and increase productivity in the workplace. Here are a few things that are helpful to include in an internal company newsletter: Company News What has the company been up to? Read More
TVG Earns Three Communicator Awards in 2019 Competition
The Vandiver Group (TVG) has won three 2019 Communicator awards – one for a multimedia campaign and two for printed publications — at the 25th Annual Communicator Awards. TVG earned an Award of Distinction for its multimedia public engagement campaign for a public utility group’s rate commission work in 2018. This new category recognizes the innovative Read More
What’s the Buzz? Part 3: Branding/Creative Buzzwords
What’s the Buzz? Part 3: Branding/Creative Buzzwords By TVG Staff Branding and creative departments within agencies use their own language, which can seem complicated to those outside of the field. Understanding these buzzwords can help you better communicate what your company needs for branding, or what #PRpros are trying to tell you. We’ve created a Read More