Ever had a bad experience with a company? Maybe Amazon shipped you the wrong item or your flight was delayed. Maybe you waited way too long in the Starbucks drive-thru. Where’s the first place you take your complaint? According to Sprout Social, 75% of customers believe that social media has equipped them to interact with Read More
Crisis Communication
Ready or Not, on the road again. The Travel Industry is Coming Back.
Globally, the pandemic hit all of us. In the business world, we experienced furloughs, layoffs, scope changes and stay-at-home orders. The travel industry, from the airlines and airports to hotels, resorts, destinations and conferences, took the brunt of that pullback. Nearly 100% of budgets and travelers were gone in an instant. Fast forward to today Read More
In 2020, You Need a Good, Flexible Backup Plan
One thing is certain this year — 2020 has been a year unlike any other. For many, certainty has turned to uncertainty as COVID-19 changed the business landscape in both the short- and long-term. For months, our normal communications for clients were anything but normal. Business meetings moved online. Offices became vacant as we worked Read More
What does the Media want in Times of Crisis?
The sudden onset of the coronavirus pandemic this spring caught most business owners and organizational leaders by surprise. Seemingly overnight, they were forced to make very important decisions, including how to keep their employees and volunteers working, whether to remain open to the public, and, in some cases, whether or not to trim payroll through Read More
Research in the Time of COVID-19
Research is often defined as “the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.” While busy executives often understand the importance of research, the response to the suggestion of it often plays out like this: “We know research is valuable and we should conduct it Read More
Playing in the Precarious World of “If”
To say we are living in crazy, unprecedented, and uncertain times is an understatement. The COVID-19 pandemic has changed routines, pushed the limits of technology, and forced many families to say goodbye to loved ones from afar. There is nothing easy about a crisis. Nothing. There’s never enough time, never enough resources and never enough Read More
The Elusive Subject Matter Expert
Here at TVG, we often say, it’s not a matter of if a crisis happens; it’s when. COVID-19 is here, the crisis is continuing, and the effects are felt by everyone around the world. The media is covering the crisis every day from every angle. Traditional media pitching of stories is tabled for now, in Read More
What Coronavirus Means for your E-commerce Business
As a partner of PROI Worldwide, TVG has access to hundreds of other PR professionals across the globe. One of our partners in Thailand, Midas PR, is a guest on our blog today. Read below what the coronavirus means for those with e-commerce business. As the coronavirus continues to spread and wreak havoc on businesses Read More
Communicating in a Crisis
In these uncertain times, the news on the Coronavirus pandemic (COVID-19) is changing by the hour. New cases are announced, new borders are closed, and new health precautions are enacted. Terms like “social distancing” and “quarantine” have become mainstream, while home schooling has an entirely new definition as many schools have closed their doors in Read More
Why all Companies Need CSR—A Corporate Social Responsibility Program
Today, Corporate Social Responsibility (CSR) is more important than ever. In our increasingly socially conscious society, consumers and investors are making buying decisions based on the perceived priority of a company’s values. CSR has therefore become a key factor in branding your company and managing your reputation. What is Corporate Social Responsibility? The United Nations Read More
Seeing Ain’t Believing
We should have seen this coming. In the February, 1982 issue of National Geographic magazine, the cover was a photo that included images of the pyramids in Egypt. Just one problem. One of the pyramids was not where it was supposed to be. Because the original photograph was shot horizontally, and the cover is vertical, Read More
Communications Audits Explained: Part 2 – Communication Strategy
By TVG Staff So, you’re re-thinking your company’s communications strategy. Let’s say that you started with the social media audit, but now it’s time to consider other things to make your efforts more successful and achieve the goals you’ve outlined for your communications strategy. Meetings, emails, calls, texts and press releases can all be part Read More