Best Practices for Businesses Using Facebook Messenger By Nate Shryock, TVG Manager of Digital Strategy In Part 1 of this blog series, we outlined how messaging apps can be useful business tools. Today, we’ll explore some best practices for businesses who want to use Facebook Messenger to communicate with their customers. Respond promptly Facebook publicly displays Read More
Marketing
Messaging Applications: A New Era of Business Communications (Part 1)
Messaging Applications: A New Era of Business Communications (Part 1) By Nate Shryock, TVG Manager of Digital Strategy We’ve all had experiences with people who spend too much time on their phone. Family dinners, dates, Friday night outings… it is no secret that people are often preoccupied with their digital lives. As individuals, this is Read More
The Plague of Viral Marketing
The Red Swimsuit Phenomena: The Plague of Viral Marketing By Madeleine Smith On Wednesday, May 4, Sunny Co Clothing posted a picture on Instagram of a red swimsuit. If you posted the picture of the swimsuit on your Instagram within 24 hours, you were promised the same suit delivered free to your doorstep! While shipping and Read More
Cause Marketing is Important to Millennials, Too
Cause Marketing & Millenials By Madeleine Smith The term “cause marketing” was coined in the 1970’s. However, it’s increasingly important today for companies to support a cause or sponsor a charity. If you want proof that cause marketing is on the rise, it’s in the numbers. Engageforgood.com tracks several consumer studies, all of which support the Read More
The Art and Science of the Exhibit Hall: Presentation Skills for Conferences
Presentation Skills for Conferences By Andy Likes, TVG Vice President How many of you have been to a conference in the last year? You probably remember lots of helpful breakout sessions and keynote speakers you’d love to hear again. Now what about the exhibit hall? The Art and Science of the Exhibit Hall: Presentation Skills Read More
Celebrate “Silly” Questions Every Day, but Especially This Week
Celebrate “Silly” Questions By Donna Vandiver, President & CEO According to Parade magazine, September 28 is “Ask a Stupid Question” day. When Marilyn vos Savant was asked if there was such a thing as a stupid question, she replied, “Yes”. Celebrate “Silly” Questions Every Day, but Especially This Week November 14th, 2017Heather James
10 Things You Need to Know If You Work with Millennials
Working with Millennials: 10 Things to Know By Abbey Theban, TVG Account Executive As a millennial in the communications field, I know how much every brand, organization and corporation wants to get inside our heads. 10 Things You Need to Know If You Work with Millennials November 14th, 2017Heather James
Why a PR Pro Should Help You with Presentation Skills
Why a PR Pro Should Help You with Presentation Skills By Laura Vandiver, TVG VP of Research & Strategic Insight We’ve all been there. Your palms are sweaty, your mouth is dry. It’s that awkward moment before you begin a big presentation. Public speaking or making a presentation—whether to a large group or small—is consistently Read More
Super Bowl 50 Ads
Watching It For The Ads By Jesse Selz, TVG Graphic Designer I’d be lying if I said I was big fan of football, or that I even attend Super Bowl events for the purpose of watching the game. However, there are many other coexisting elements which are persuasive enough to make me an active participant: Read More
How a Lack of Communication Became a Major Fumble for the Rams
How a Lack of Communication Became a Major Fumble for the Rams By Andy Likes, TVG Vice President Like it or not, Stan Kroenke, his Rams franchise and the NFL are squarely in the middle of a crisis—and it’s all due to a lack of communication. When Kroenke purchased the majority ownership of the Rams Read More
Typography Matters: Part 2
Typography Matters: Part 2 By Jesse Selz, TVG Graphic Designer “From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.” – Adrian Frutiger Typography Matters: Part 2 November 14th, Read More
Typography Matters: Part 1
Typography Matters: Part 1 By Jesse Selz, TVG Graphic Designer Content marketing has become one of the primary ways of retaining customers, attracting new clients, and generating leads, sales, and profit for a company. While the content itself on a website is incredibly important, another crucial aspect of content marketing is typography. Typography Matters: Part Read More